Hong Kong Baptist University (HKBU) - School of Business
Bachelor of Business Administration (Hons) in Economics & Data Analytics
Kowloon Tong, Hong Kong
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
HKD 175,000 / per year *
STUDY FORMAT
On-Campus
* amounts subject to annual review | additional fees apply
The BBA - Economics and Data Analytics program offers a variety of economics courses that allow students to apply economic reasoning to analyse individual markets and macroeconomies, and to make decisions and formulate strategies for business and government. It also prepares students for developing careers in the field of data analytics by providing them with skills associated with quantitative and statistical analysis, big data analytics, programming, data visualisation and machine learning. By taking various applied electives, in addition to the core foundation courses, students will be trained to analyse business and social issues using a data-driven approach. It allows them to customise their learning experiences to fit their preferences and career aspirations.
Programme features
- Focus on the application of economic reasoning, data analytics and causal inference to better formulate strategies for corporations.
- Provide frontier economic knowledge that applies to a dynamic world and markets by constantly improving the current and enriching the curriculum.
- Equip graduates with knowledge and skills that are crucial for their career development in the fast-changing world by combining economic thinking with data analytics.
- Ample opportunities for students to equip themselves with up-to-date market developments and technical skills, such as seminars offered by industry leaders, regulatory bodies and government officials, workshops focusing on use of updated software, database applications and programming skills.
- Students can pursue additional graduation options, including Double Concentration within BBA, or a Minor in a non-business discipline.
Redefine yourself with HKBUBBA
At HKBU Bachelor of Business Administration (Hons) Programme, we believe in empowering students to redefine themselves and pursue their passions. Our comprehensive 4-year integrated business curriculum provides students with the flexibility to explore various opportunities, design their own unique learning paths, and ultimately achieve their career aspirations, all with our unwavering support and guidance.
With a wide range of 8 concentrations to choose from, we cater to diverse employment markets and ensure that our students are equipped with the knowledge and skills required to excel in their chosen fields.
Required courses
from AY 2020/21 onwards
- ECON 3076 Managerial Microeconomics
- ECON 3077 Managerial Macroeconomics
- ECON 3105 Big Data Analytics
- ECON 3096 Causal Inference
Graduates can develop a wide range of career options in the business and government sectors. On top of the likely employment for BBA graduates in management, marketing, accounting and banking, many advanced career opportunities in financial and business sectors, such as data analysts, business consultants, asset management, credit analyst, risk management, treasury, and compliance, require specifically both technical and broad-based knowledge that the Economics and Data Analytics concentration offers. Our training also paves the way to graduate studies, which are commonly required for further career advancement.
Full Scholarships, Tuition Waiver, Half Scholarships and one-off scholarships available!
Up to HKD 910,000!
For information on Admission Scholarships, please contact us.


