Hong Kong Baptist University (HKBU) - School of Business

Bachelor of Business Administration (Hons) in Economics & Data Analytics

The BBA - Economics and Data Analytics program offers a variety of economics courses that allow students to apply economic reasoning to analyse individual markets and macroeconomies, and to make decisions and formulate strategies for business and government. It also prepares students for developing careers in the field of data analytics by providing them with skills associated with quantitative and statistical analysis, big data analytics, programming, data visualisation and machine learning. By taking various applied electives, in addition to the core foundation courses, students will be trained to analyse business and social issues using a data-driven approach. It allows them to customise their learning experiences to fit their preferences and career aspirations.

Programme features

• Focus on the application of economic reasoning, data analytics and causal inference to better formulate strategies for corporations.
• Provide frontier economic knowledge that applies to a dynamic world and markets by constantly improving the current and enriching the curriculum.
• Equip graduates with knowledge and skills that are crucial for their career development in the fast-changing world by combining economic thinking with data analytics.
• Ample opportunities for students to equip themselves with up-to-date market developments and technical skills, such as seminars offered by industry leaders, regulatory bodies and government officials, workshops focusing on use of updated software, database applications and programming skills.
• Students can pursue additional graduation options, including Double Concentration within BBA, or a Minor in a non-business discipline.

Redefine yourself with HKBUBBA

At HKBU Bachelor of Business Administration (Hons) Programme, we believe in empowering students to redefine themselves and pursue their passions. Our comprehensive 4-year integrated business curriculum provides students with the flexibility to explore various opportunities, design their own unique learning paths, and ultimately achieve their career aspirations, all with our unwavering support and guidance.

With a wide range of 8 concentrations to choose from, we cater to diverse employment markets and ensure that our students are equipped with the knowledge and skills required to excel in their chosen fields.