Master Digital Marketing
Din Daeng, Thailand
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 22,900 / per year *
STUDY FORMAT
On-Campus
* Spanish & Thai Citizens: 11.450 EUR | internationals: 22.900 EUR
Key Summary
Introduction
This programme is designed to grow a new generation of leading marketing specialists – digital savvy professionals who can benefit from the explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily jobs.
Our teaching methodology is unique in combining a strong academic background in business studies, finance, accounting, marketing, and strategy with in-depth specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will also be a daily witness to the latest innovations from Google, Facebook, Twitter, Netflix, and other great technological companies.
Our professors are not academic teachers – they are accomplished digital and marketing professionals who have launched thousands of successful advertising campaigns and made many winning strategic decisions.
Upon completing our programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world.
Partnership & Accreditation
Students enrolled in Master's programmes at Harbour.Space University has the opportunity to receive an accredited degree from the University of the Thai Chamber of Commerce (UTCC) in Bangkok, Thailand. Benefit from Harbour.Space University's long-term partnership with this reputable and dynamic university in Asia.
Barcelona Campus
We also have a campus in Barcelona, if you want to know more, please visit the profile.
Admissions
Scholarships and Funding
Two types of Scholarships
- Work and Study: Combining education with hands-on industry experience to prepare students for successful careers.
- Excellence & Equity: Empowering diverse and high-achieving students to reach their full potential through dedicated financial support.
Scholarship amount
Scholarships range from 5% to 100%, customized to match your potential and needs. When you receive 50% or more, you become a Co-Creator, playing a vital role in our community by contributing as a teaching assistant or through part-time work. Co-Creators are the backbone of Harbour.Space, helping to shape the future while receiving significant support for their education.
How to apply
Students are automatically considered for the Excellence & Equity Scholarships when they apply to Harbour.Space. No extra steps are required.
Curriculum
1 Year
This programme contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company.
All courses are electives, yet we strongly recommend students to take courses marked as core. In total 1 year Master's consist of 15 modules including 1 module of workshops & seminars, 1 client and 1 capstone projects. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.
Topics
- Digital Marketing as Part of the Overall Marketing Mix
- SEM & SEO
- Programmatic & RTB (Audience Buying)
- Performance Marketing
- Social Media Marketing, Viral, And Storytelling
- Web Analytics
- Virtual Company Legal Environment
- E-Commerce, CRM & Loyalty Programmes
- Mobile & Gamification
- Online Video
- Digital Strategy & Digital Media Planning
- Technical Project Management (Digital Assets)
- Digital Media Evolution
- Business & Finance Fundamentals
- Advanced Digital Marketing
- Video Blogging
- Email Marketing
- Crowdfunding
- English for the Industry
- E - Research & Surveys
- Master Classes with Leading Practitioners
- Growth Hacking
- Marketing As a Job
- Negotiations
- Introduction To Interaction Design
- PR & Content
- Business, Entrepreneurship & Self Promotion
- Selling & Presenting
- User Experience Design
- Introduction To Programming For Marketing Professionals
- Programming II For Marketing Professionals
- Data Visualisation
- China's Internet Market
- Big Data & Emerging Technologies
- Capstone Project
- Seminars & Workshops
- Client Project
Career Opportunities
- Junior Digital Manager: A digital marketing manager is often part of a Digital Marketing and Analytics team. Combining digital and online techniques and analysis, the DM's job consists of generating and qualifying leads, communicating with customers and brand building, and creating and maintaining metrics reports on marketing and sales activities. Effectiveness, and business impact.
- Social Media Manager: A social media manager has in-depth knowledge of social media platforms, their participants and deployment potential. They execute social media marketing campaigns and activities to achieve growth of reach, engagement, leads and sales. Social media management requires creativity and analytical abilities. Writing and design skills. Proficiency in marketing automation technology, attention to detail, experience with WordPress, and SEO competencies including keyword research.
- Email Marketing Manager: The email marketing manager's role is to craft great email copy and to make sure emails are CAN-SPAM compliant, are optimised for mobile devices, nail timing and frequency, and are organised according to segmentation and personalisation strategy and deploy analytics to optimise clickthroughs and engagement.
- E-commerce and CRM Manager: The e-commerce and CRM manager works for a brand that sells their products and services online. They monitor their respective companies' e-commerce strategies, which include organisation and people management. Responsibilities include budget management and providing status reports. Elaborating CRM strategy and controlling conversions and KPIs.
- Media Planner/Buyer: A digital media planner or buyer works with strategists to develop a winning digital strategy for the company. They create trusted relationships with clients as the digital expert. They supervise campaign implementation and ensure efficient organisation, as well as making a post-campaign analysis. They're a great negotiator, know paid marketing channels and technologies and possess strong communication skills that solidify client relationships.
- Digital/Chief Digital Officer: The head of digital leads and manages a digital marketing team and ensures that the company delivers progressive digital campaigns. They develop new digital strategies to engage customers and they provide insight into emerging digital marketing trends and innovation to promote the brand. The head of the digital is an expert in campaign strategy, online planning and buying, and managing technical aspects of marketing systems (marketing automation, CRM) They're great communicators and confident and gifted as decision-makers.
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Women in Tech Scholarship
Apply now to receive up to 50% off your tuition fee and a discounted application fee.