Bachelor in Digital Marketing
Bangkok, Thailand
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 19,900 / per year *
STUDY FORMAT
On-Campus
* Spanish & Thai Citizens: 9.950 EUR | internationals: 19.900 EUR
Key Summary
About: The programme sits within Harbour.Space's Business Bachelor track, in partnership with the University of the Thai Chamber of Commerce (UTCC) in Bangkok. It focuses on skills, digital marketing, analytics, e-commerce, CRM and ethical practice, preparing students to adapt to rapid tech change and pursue lifelong learning and development.
Career Outcomes: Graduates enter roles such as Junior Digital Manager, Social Media Manager, Email Marketing Manager, E-commerce Manager and CRM Manager, handling lead generation, campaigns, optimization and KPI reporting. With experience they can move into Digital Media Planner/Buyer, Head of Digital or Chief Digital Officer, leading data-driven digital strategy and teams.
The programme sits within Harbour.Space's Business Bachelor track, which is structured into three stages: a Common Core across technology, business and design; a Business Focus in economics and finance; and a specialisation in Digital Marketing. Upon completion, graduates are well-prepared to work in the sales or marketing department of a major brand, in an advertising agency, or in a media or technological company, and know how to help brands communicate effectively with their target audiences using emerging online technologies.
The programme is heavily geared towards developing students' professional skills for employment while enabling them to adapt to rapidly changing technology, work effectively, professionally and ethically in marketing-related professions, and engage in lifelong learning.
Partnership & Accreditation
Students enrolled in Bachelor's programmes at Harbour.Space University have the opportunity to receive an accredited degree from the University of the Thai Chamber of Commerce (UTCC) in Bangkok, Thailand. They benefit from Harbour.Space University's long-term partnership with this reputable and dynamic university in Asia. Barcelona Campus Harbour.Space also has a campus in Barcelona; those who want to know more are invited to visit the profile.
Year 1 — Business & Marketing Fundamentals
Students are immersed in business essentials in order to absorb the context in which marketing professionals operate, working through core courses in general management, economics, accounting, finance, business strategy and law.
Courses include Digital Media Evolution, Business Fundamentals, Competitive Firm Strategies, Marketing Fundamentals, Macroeconomics, Microeconomics, Consumer Behaviour, Introduction to Statistical Methods, Master Classes with Leading Practitioners, Digital Marketing as Part of the Overall Marketing Mix, Financial and Managerial Accounting, History of Design, English for the Industry, Leadership & Group Dynamics, Introduction to Programming for Marketing Professionals, Big Data & Emerging Technologies, Capstone Project 1, and Seminars & Workshops 1.
Year 2 — Applied Digital Marketing
Students learn core marketing principles and recent phenomena, gain strategic and analytical skills, and apply their learning through a first client project.
Courses include Social Media Marketing, Viral Marketing, Digital Assets, PR & Content, SEM & SEO, Web Analytics, Performance Marketing, E-Research & Surveys, Introduction to Interaction Design, Negotiations, Marketing as a Job, Data Visualisation, Technical Project Management, a Client Project, Capstone Project 2, and Seminars & Workshops 2.
Year 3 — Specialisation & Career Preparation
Students deepen their specialised knowledge of digital marketing methods and gain applied skills in communication, sales, negotiation and leadership, with significant time dedicated to the Capstone project.
Courses include Storytelling in a Digital World, Mobile Marketing, E-Commerce, CRM & Loyalty Programmes, Gamification, Online Video, Digital Media Planning, Digital Strategy, Virtual Company Legal Environment, Selling & Presenting, Business, Entrepreneurship & Self Promotion, User Experience Design, China's Internet Market, Programming II for Marketing Professionals, Capstone Project 3, and Seminars & Workshops 3.
Harbour.Space@UTCC Institute offers various merit-based and need-based scholarships, ranging from 5% to 100% coverage, designed for talented students in technology, entrepreneurship, and design, specifically at their Bangkok (@UTCC) campus.
Key options include the Women in Tech Scholarship (up to 50%) and industry-partnered work-study programs.
Graduates typically begin as Junior Digital Managers within a Digital Marketing and Analytics team, generating and qualifying leads, communicating with customers and maintaining metrics reports. They also work as Social Media Managers, executing campaigns to grow reach, engagement, leads and sales; as Email Marketing Managers, crafting optimised, compliant email programmes; or as E-commerce and CRM Managers, monitoring online commerce strategies, CRM and conversion KPIs.
With experience, they move into Digital Media Planner / Buyer roles, developing and executing digital strategies for clients. At the executive level, graduates can become Head of Digital or Chief Digital Officer, leading digital marketing teams and driving progressive, data-driven digital campaigns.
Apply now to receive up to 50% off your tuition fee and a discounted application fee.