Master’s Programme in Marketing
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
16 Apr 2025*
EARLIEST START DATE
Aug 2025
STUDY FORMAT
On-Campus
* for main application round
Key Summary
About : The Master’s Programme in Marketing equips students with essential skills in marketing strategies, consumer behavior, and digital marketing. This program focuses on practical applications and real-world situations, helping students develop a strong foundation in marketing principles and techniques. The coursework covers various marketing aspects, including market research, branding, and marketing analytics.
Career Outcomes : Graduates can pursue careers in marketing management, brand management, and digital marketing. Opportunities also exist in market research, advertising, and sales management. This program prepares students to meet the demands of a dynamic marketing environment and enhance their career prospects in the field.
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Studying the MSc program in Marketing will give you a competitive edge in a rapidly advancing world.
Why Marketing?
Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding.
In a nutshell
- 120 credits, 2 years of full-time study
- Language: English
- Degree: MSc in Economics and Business Administration
- Location: Helsinki, Finland
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Admissions
Scholarships and Funding
Curriculum
During your studies, you will:
- understand and gather information on customer behavior in diverse market contexts
- develop and manage strategies, business models, and product and service development
- gain customer and market understanding for improved marketing communication
Year 1 Fall
- Strategy and Sustainability
- Supply Chain Risk and Resilience
- Transformative Service Strategies: Project Course
- Service and Customer Strategy
- Multivariate Data Analysis
- Social Responsibility Across Business Studies and Introduction to Market Analytics (which together form a Global Competence Module)
Year 1 Spring
- Strategic Brand Development: Project Course
- Research Skills
- Qualitative Research Methods in Business Studies
- Language course
- 2 elective marketing courses
Year 2 Fall
- Research Seminar in Marketing and International Strategy and Sustainability
- Master's thesis
- Elective courses
Year 2 Spring
- Opportunity for exchange studies abroad
- Master's thesis
- Elective courses
Graduation in June
Program Outcome
Upon Graduation You Will Have
In addition to the goals of the specialization Business and Management, students in marketing will gain skills in
- Gathering, analyzing, and understanding information & insights about customer behavior in diverse market contexts
- Developing and managing the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding