Bachelor of Science in Marketing & Global Commerce
Roncade, Italy
BSc
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* for EU applications | June 30th for non-EU applications
Key Summary
About: The Bachelor of Science in Marketing & Global Commerce at H-FARM College blends business, innovation and technology in hands-on, theory-and-practice learning near the Venice Lagoon. It focuses on globalization and digitization, covering international business, digital marketing, brand management, customer experience, strategic planning and sustainable value creation so you can work in complex international environments.
Career Outcomes: Paths include Sales Specialist, Marketing Specialist, Customer Experience Specialist, Startupper, International Public Relations, Brand Manager, International Project Manager, Strategic Planner, and on-campus jobs like Lumina consulting and Farmedia agency; you can also move into digital marketing, e-commerce, international business analysis and product management.
In an era where globalization and digitization are increasingly shaping economic, social, and business activities, there is a growing need for marketing and business students to understand the forces driving their interactions and connections in the contemporary business landscape.
The acceleration of globalization has made the business world more interconnected and complex, while digitization has radically transformed the very structure of business operations. In this dynamic context, future marketing and business professionals must be able to fully grasp the implications of these changes, understanding the social, economic, and technological dynamics that permeate the fabric of modern enterprises.
Why a Bachelor’s Degree in Marketing & Global Commerce
The goal of the Bachelor’s Degree in Marketing & Global Commerce is to prepare students to operate in an international work environment characterized by constant complexity.
This requires graduates capable of proactively contributing to the creation of sustainable value for both businesses and society as a whole.
| 28% of the students complete the program within the expected timeframe | 21% of the students receive a job offer from the company where they did their internship | 31 Average grade of graduating students |
|---|---|---|
| 12+ Meetings with guest speakers, startuppers, and CEO per year | 28% Of the students who choose to work after graduation, find employment within 6 months |
Financing
Intesa Sanpaolo “Per Merito” Financing”
Thanks to our collaboration with Intesa Sanpaolo, students enrolled in one of our Bachelor’s Degrees and Master’s Degrees in partnership with the University of Chichester can apply for the “Per Merito” financing to support the tuition fees throughout the entire academic journey.
The “Per Merito” loan offers favorable economic conditions designed to meet the student’s needs. Repayment begins one year after completing studies, and no collateral is required as H-FARM guarantees the success of every student.
BNL “Futuriamo” Financing
Thanks to the collaboration with BNL, students enrolled in an academic program at H-FARM College can meet the necessary expenses for their educational journey: tuition fees, purchase of textbooks, PC/Tablet acquisition, accommodation expenses, and transportation expenses for students living away from home. The financing is valid for all H-FARM College programs.
BNL Futuriamo offers a lump sum disbursement, with the possibility of deferring the capital repayment for up to 36 months from the disbursement date. For younger students who have not yet entered the workforce, co-signing with a parent/guardian is an option.
Please contact us for more information regarding scholarships and funding options.
Through this program, students will gain knowledge, skills, and understanding of business and marketing practices, while also developing resilience to operate under pressure, cultural sensitivity, and the ability to turn changes into positive outcomes.
They will be able to critically analyze information, adopt different perspectives to solve complex problems and communicate and collaborate effectively in virtual and global business contexts.
Year 1
Build your foundations
- Mathematics for Business – 10 ECTS
- Principles of Economics – 10 ECTS
- Principles of Finance and Accounting – 10 ECTS
- Statistics – 10 ECTS
- Principles of Marketing – 10 ECTS
- Management Principles – 10 ECTS
Year 2
Develop your vertical skills
- Data-Driven Decision Making – 10 ECTS
- Big Data & AI in Business – 10 ECTS
- Introductory Cybersecurity – 10 ECTS
- Digital Marketing & e-Business Management – 10 ECTS
- Introduction to Supply Chain Management – 10 ECTS
- Global Customer Experience and Omnichannel Retailing – 10 ECTS
Year 3
Get ready for any possible future
- Working Ethically and Sustainably in Modern Business – 10 ECTS
- Consumer Insights – 10 ECTS
- Future of Digital Business – 10 ECTS
- Experiential Term (Internship, Pre Accelerator Camp, Dissertation) – 30 ECTS
Experiential Term
Final Experiential Term. For the development of students’ knowledge and skills.
During the second semester of the third year, all students will have the opportunity to apply the skills learned during their course of study by choosing one of the following options:
- Internship project
An internship in a company or organization, in Italy or abroad, accompanied by an intensive week of lectures on research and analysis methods in the business field. - Pre-Accelerator
An opportunity to work closely with H-FARM consultants and develop one’s own startup project. - Dissertation
An individual study and research work accompanied by an intensive week of lectures on research and analysis methods in the business field.
What differentiates us
Enhancing Courses
Enhancing Courses are a series of extra-curricular courses that integrate the knowledge provided by their academic pathway with practical skills of broad application.
Students will learn to understand their skill profile, cultivate a personal learning agenda, and develop a set of knowledge and abilities useful for understanding the needs of businesses.
Startup Mindset
We believe that the same skills and abilities that are essential for starting a startup, such as leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning, are valuable in any career path.
Through a combination of theoretical and practical learning, students gain insights, methodology, and tools that can help them succeed as entrepreneurs and in any other profession.
Our study programs are ideal for those seeking to develop a versatile and comprehensive skill set.
- Sales Specialist
- Marketing Specialist
- Customer Experience Specialist
- Startupper
- International Public Relations
- Brand Manager
- International Project Manager
- Strategic Planner
Job on Campus
At H-FARM College, students can take advantage of various “Learning on the job” opportunities to enhance their employability and develop an entrepreneurial mindset.
There are numerous “Job on campus” opportunities available, providing students with a chance to get involved, develop useful skills, and earn some income during their university years.
For instance, students can apply for positions within Lumina, an agency structured like a real consulting firm, where professionals and faculty from H-FARM College serve as mentors.
Another opportunity is to join the Farmedia team, a media agency that engages in activities typical of the digital communication industry.
