MSc. in Digital Marketing & Artificial Intelligence
Clermont-Ferrand, France
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 12,950
STUDY FORMAT
On-Campus
Key Summary
About: The MSc in Digital Marketing & Artificial Intelligence at Clermont Business School trains students to apply AI to advertising, customer data management, predictive analytics and digital strategy. It's for holders of a 4‑year postgraduate diploma (Master 1, 240 ECTS) or equivalent. The programme is 100% English-taught and includes 1 year of training + 4 to 6 months of internship.
Career Outcomes: Job paths include Digital Marketing and AI Manager, Data Analyst (marketing), Digital Strategy and AI Consultant, CRM and omnichannel project manager, Advertising Campaign Performance Analyst, E‑commerce Manager, Social Media and Community Manager, Traffic Manager, Marketing Innovation Manager positions.
This one-year* program, taught in English, aims to develop advanced skills in digital marketing by integrating artificial intelligence (AI) technologies to meet current and future market demands.
Designed for those seeking to master AI applications in advertising campaign creation, customer data management, predictive analytics, and strategic innovation in digital marketing, this program is intended for students holding this program is aimed at students holding a 4-year postgraduate diploma, a Master 1 (240 ECTS credits – Bac +4), a Master 2 (300 ECTS credits – Bac +5) or an equivalent certification. For the latter, this program enhances a generalist curriculum or provides a high level of specialization in digital marketing and artificial intelligence.
The goal is to train experts capable of designing and executing marketing strategies based on data and emerging technologies while considering ethical and sustainable principles.
** 1 year of training + 4 to 6 months of internship
Key Strengths
- 100% English-taught program
- 1-year program + 4 to 6 months of internship
- A dynamic & multicultural learning environment
- Experience-based learning approach
- A vast alumni network & corporate partnerships
Semester 1 (30 ECTS credits)
Shared Modules
- Thesis methodology
- Mastering data in Excel
- French language skills
- Make Sense
Digital Marketing
- Marketing communication and media management
- Designing and managing marketing research projects
- Social Media and Community Management
- Digital Marketing
- Web site development
- Web analytics
- Introduction to Artificial Intelligence
- DM Project #1
Semester 2 (30 ECTS credits)
Shared Modules
- Strategic management
- Information System for Managers
- French language
- Make Senses
Artificial Intelligence
- E-Commerce Management and Strategy
- Advanced Analytics & Data Science
- Artificial Intelligence in Marketing: Strategies, Tools & Applications
- AI-Powered Search Engine Optimization
- Advanced Advertising Creative Campaings with AI
- Digital Transformation & Innovation
- “Les Négociales” Challenge
- Advanced Omnichannel Marketing and CRM
- DM Project #2
Semester 3 (30 ECTS credits)
- Compagny Assessment
- Master’s Thesis
Internship (4 to 6 months)
Students have the opportunity to complete a 4 to 6-month internship or professional placement in France, Europe, or other regions worldwide. The primary objective is to apply theoretical knowledge and technical skills acquired during the program in a real-world business environment.
By immersing themselves in professional settings, students enhance their problem-solving abilities, adaptability, and understanding of digital marketing and AI-driven strategies.
This internship serves as a crucial stepping stone for their career development and expands their professional network in an international context.
Professional Thesis
Each student is assigned an individual academic advisor and conducts a professional thesis, followed by an oral defense and corporate evaluation.
Upon completing the MSc – Master of Science in Digital Marketing & Artificial Intelligence- students will be capable of designing and executing marketing strategies based on artificial intelligence and data.
In one year, you will have…
- Developed expertise in digital marketing and mastered artificial intelligence (AI) technologies.
- Gained advanced proficiency in creating innovative advertising campaigns using generative AI and dynamic optimization tools.
- Enhanced your predictive analytics skills to identify market trends and anticipate customer needs.
- Learned to personalize the customer experience using advanced CRM tools and develop omnichannel strategies.
- Understood emerging technologies, such as blockchain and AI and learned how to integrate them into marketing strategies.
- Developed an ethical and sustainable approach to data management, ensuring compliance with regulatory frameworks.
Scholarships and Special Conditions
- Early Registration Scholarships
- WeMakeScholars - Clermont School of Business Scholarship
- Scholarships for Peruvian Students
- Special Conditions for Students from War-Affected Countries
- Special Conditions for Clermont School of Business Alumni
- Special Conditions for Graduates of Partner Universities
- Other Sources of Funding
The MSc – Master of Science in Digital Marketing & Artificial Intelligence provides direct access to highly qualified job positions, such as:
- Digital Marketing and AI Manager
- Data Analyst specializing in marketing
- Digital Strategy and AI Consultant
- CRM and Omnichannel Marketing Project Manager
- Advertising Manager with Generative AI
- Advertising Campaign Performance Analyst
- Marketing Innovation and Technology Manager
- E-commerce Manager
- Community Manager
- Social Media Manager
- Traffic Manager
- Advertising Manager
With the increasing integration of artificial intelligence in marketing, graduates will be highly sought after by companies looking to optimize their digital strategies, customer engagement, and data-driven decision-making.
Who is it for?
Whether you are a recent graduate, a graduate with limited experience, or a professional with several years of expertise, you must hold at least a four-year postgraduate diploma or an equivalent qualification.
- If you’re looking to develop expertise in a specialised domain,
- If you’re looking to bolster your general managerial skills and competencies,
- If you wish to enhance your CV and maximize in-company practical experience,
Then 1-year Master of Science Program at Clermont SB is for you!
- Triple-accredited excellence (AACSB, AMBA and EFMD Bachelor), placing the School among the world's leading business schools.
- A human-scale learning environment, with around 2,000 students, offering personalised support, close interaction with faculty, and dedicated careers guidance.
- A truly international community, where one third of students are international, representing 60+ nationalities, with opportunities to study and collaborate through a worldwide network of partner institutions.
- An international footprint, with campuses in Clermont-Ferrand (France), Shanghai and Beijing (China), and Marrakech (Morocco), together with 115 partner universities across the globe.
- Outstanding value for money, combining competitive tuition fees with an affordable cost of living in the heart of France.
- Experiential learning, through real-life business projects, internships, consultancy assignments, and close collaboration with companies and organisations.
- Career-focused education, developing the skills, agility and intercultural mindset sought by today's employers.
- A global alumni network of more than 16,000 graduates across 112 countries, providing lifelong networking, mentoring and career development opportunities.
- A commitment to innovation and responsible leadership, preparing graduates to make a positive and sustainable impact in a rapidly changing world.