Bachelor in Digital Marketing and E-Commerce Management - 3rd year entry
Clermont-Ferrand, France
Bachelor's degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 Jul 2026
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 7,900
STUDY FORMAT
On-Campus
Key Summary
The Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business is a three-year, Bachelor-level degree (Bac+3) officially awarded by the French Ministry of Higher Education and Research (MESR). The School holds the prestigious triple accreditation (AACSB, AMBA, EFMD Bachelor), is a member of CGE and CDEFM, and belongs to the Université Clermont Auvergne Alliance.
Open to students directly after high school, this professionally oriented programme provides a comprehensive education in digital marketing and e-commerce, with a strong international focus from the first year. It enables students to develop solid technical expertise, a strong digital culture, and gain access to key professional certifications required to succeed in today’s digital economy.
The curriculum combines hands-on learning, immersion in the digital ecosystem, international experiences, and work placements, while offering opportunities to specialise in Digital Marketing or E-Commerce. Particular emphasis is also placed on the development of soft skills, ensuring graduates are well prepared for professional environments.
Upon completion of the programme, graduates may either enter the job market or pursue further studies at Master’s level, in France or internationally.
Scholarships and Special Conditions
- Early Registration Scholarships
- WeMakeScholars - Clermont School of Business Scholarship
- Scholarships for Peruvian Students
- Special Conditions for Students from War-Affected Countries
- Special Conditions for Clermont School of Business Alumni
- Special Conditions for Graduates of Partner Universities
- Other Sources of Funding
Year 3: Take-Off (60 ECTS)
In the third year, students can choose from three distinct study paths, depending on their academic and professional goals:
- Classic Track
Students spend one semester abroad at one of our partner universities, followed by a six-month internship upon their return, gaining valuable international and professional experience. - Digital Marketing & E-Commerce Manager Track
This track is delivered 100% in English and focuses on advanced topics such as Business Ethics, Personal Branding, Data Analytics, and Artificial Intelligence, preparing students for careers in the digital economy. - Apprenticeship Track
Students alternate between academic training and paid professional experience within a company. Several specialisations are available, including Digital Communication Assistant, E-Commerce Manager, Retail Manager, and Sport Business Developer.
Programme Objectives
The programme aims to train well-rounded digital professionals capable of thriving in a wide range of organisational environments—SMEs, agencies, and large corporations—where digital expertise is now a key driver of business performance.
Graduates will be able to:
- Design and deploy effective digital marketing strategies
- Build, engage, and manage online communities across social media platforms
- Apply e-commerce tools and techniques to attract and retain customers
What You Will Achieve in 3 Years
By the end of the programme, you will have:
- Developed strong, practical skills through a project-based and collaborative learning approach, and obtained 7 professional certifications
(HubSpot – Inbound & Content Marketing / Google / Google Ads – Search & Measurement / Google Analytics / TOSA)
as well as 2 language certifications (Voltaire & TOEIC) - Gained hands-on professional experience through internships or an apprenticeship
- Benefited from at least two international experiences, including a Digital Study Tour and a Fall Semester in Lisbon
This Bachelor's program equips you for various positions, such as:
- Omnichannel Communications Specialist
- Content Manager
- E-Reputation Specialist
- Community Manager
- Web Writer
- E-Business Development Manager
- Traffic Manager
- E-Business Developer
- E-Commerce Manager
- E-CRM Project Manager