Bachelor in Digital Marketing and E-Commerce Management
Clermont-Ferrand, France
Bachelor's degree
DURATION
3 years
LANGUAGES
French
PACE
Full time
APPLICATION DEADLINE
31 Jul 2026
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 7,900 / per year
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor's in Digital Marketing and E-Commerce Management at Clermont School of Business is a three-year state-recognized undergraduate (Bac+3). Clermont is triple-accredited (AACSB, AMBA, EFMD Bachelor) and a Grande École member. The programme mixes immersive projects, internships and international study so students gain technical skills, digital culture, certifications, soft skills and managerial ability, and can specialize in digital marketing or e-commerce before entering the workforce or progressing to Masters study.
Career Outcomes: Graduates work as omnichannel communications manager, e-commerce manager, content manager, traffic manager, community manager or enter digital analytics, SEO, social media, online retail or further study options.
The Bachelor's degree in Digital Marketing & E-Commerce Management from Clermont School of Business is a state-recognized, three-year undergraduate degree (Bac+3) awarded by the French Ministry of Higher Education and Research. Clermont School of Business is a triple-accredited management school (AACSB, AMBA, EFMD Bachelor), a member of the Conférence des Grandes Écoles (CGE) and the CDEFM, and affiliated with the Alliance Université Clermont Auvergne (UCA).
Open to students upon completion of their baccalaureate, this three-year program offers comprehensive and professional training dedicated to the challenges of digital marketing and e-commerce. It incorporates a strong international dimension from the first year and allows students to develop solid technical skills, a genuine digital culture, and the key certifications sought by companies in the sector.
The curriculum is based on an immersive teaching approach, combining practical projects, work experience, exploration of the digital ecosystem, and international opportunities. Students can progressively tailor their studies towards specializations such as digital marketing or e-commerce, while strengthening their soft skills and managerial abilities.
Upon completion of the training, graduates can choose to enter the job market directly or to continue their studies, particularly in a Grande École program, a university Master's program or an international Master's program.
Year 1: Discovery (60 ECTS credits)
From their first year, students work on projects and discover the fundamentals of digital technology in an international environment. The program includes modules in digital marketing and communication strategy, digital culture, Agile methodology fundamentals, and an introduction to e-commerce. Cross-disciplinary courses, such as public speaking and an introduction to the business world and its various professions, complement this approach. This first year also fosters strong involvement in student life at the school.
Year 2: First choices (60 ECTS credits)
The second year allows students to refine their career plans and choose one of two specializations: Digital Marketing or E-Commerce . The year is structured around numerous tutored projects, promoting the practical application of acquired knowledge and the development of operational skills.
Year 3: Taking Flight (60 ECTS credits)
In the third year, several pathways are offered to personalize one's curriculum:
- Traditional route: a semester of study abroad at one of the partner universities, followed by a six-month internship upon returning to France.
- Digital Marketing & E-Commerce Manager program: courses taught 100% in English, with courses such as Business Ethics, Personal Branding, Data Analytics & Artificial Intelligence.
- Work-study program: an alternating organization between the School and the company, with a choice of professional specializations such as Digital Communication Assistant, E-Commerce Manager, Retail Manager, Sport Business Developer, among others.
The objectives
To train versatile and operational profiles, true "Swiss Army knives" of digital, capable of evolving within SMEs, agencies or large companies, where digital constitutes a major strategic lever for commercial development.
Upon completion of the training, students are able to:
- Design and deploy effective digital marketing strategies
- Animating and developing communities on social media
- Mastering the fundamentals of e-commerce to acquire and retain new customers
Omnichannel communications manager, Content Manager, E-reputation manager, Community Manager, Web writer, E-business development manager, Traffic manager, E-business developer, E-commerce manager, E-CRM project manager…
- Triple-accredited excellence (AACSB, AMBA and EFMD Bachelor), placing the School among the world's leading business schools.
- A human-scale learning environment, with around 2,000 students, offering personalised support, close interaction with faculty, and dedicated careers guidance.
- A truly international community, where one third of students are international, representing 60+ nationalities, with opportunities to study and collaborate through a worldwide network of partner institutions.
- An international footprint, with campuses in Clermont-Ferrand (France), Shanghai and Beijing (China), and Marrakech (Morocco), together with 115 partner universities across the globe.
- Outstanding value for money, combining competitive tuition fees with an affordable cost of living in the heart of France.
- Experiential learning, through real-life business projects, internships, consultancy assignments, and close collaboration with companies and organisations.
- Career-focused education, developing the skills, agility and intercultural mindset sought by today's employers.
- A global alumni network of more than 16,000 graduates across 112 countries, providing lifelong networking, mentoring and career development opportunities.
- A commitment to innovation and responsible leadership, preparing graduates to make a positive and sustainable impact in a rapidly changing world.