Bachelor Digital Communication & E-Business
Clermont-Ferrand, France
Bachelor's degree
DURATION
3 years
LANGUAGES
French
PACE
Full time
APPLICATION DEADLINE
31 Jul 2026
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 7,900 / per year
STUDY FORMAT
On-Campus
Key Summary
The advantages of the Bachelor Digital Communication & E-Business
The Bachelor's Degree in Digital Communication & E-Business from ESC Clermont BS, an AACSB, AMBA and EFMD accredited school, member of CGE, CDEFM and associated with UCA, is a targeted diploma Bac+3 – Grade de License issued by the Ministry of Higher Education and Research (MESR).
Accessible after the baccalaureate, it is a 3-year program, which covers all aspects of digital marketing and e-commerce, very professionalizing with an international dimension from the first year. It allows you to acquire all the technical skills, digital culture and certifications essential to flourish in the digital marketing and e-commerce professions.
This training offers a complete course of study combining concrete immersions in the digital ecosystem and internationally, professional experience, possibility of specializing (E-Business, Digital Communication), development of soft skills, etc.
At the end of the 3 years, the students have the choice between professional integration or continuation of studies in Master.
Goals
Become a true digital Swiss army knife to evolve in structures (SMEs, agencies, large companies, etc.) for which the digital challenge has become essential for business development:
- Implement digital marketing strategies
- Animate communities on social networks
- Mastering e-business techniques to win new customers
In 3 years, you will have:
- Acquired solid skills thanks to a participatory and project-oriented pedagogy and the validation of 4 business certifications [Hubspot (Inbound Marketing) / Google (the fundamental principles of digital marketing – 2 certifications) / Meta (associate in digital marketing)] & 2 language certifications (Voltaire & TOEIC),
- Build professional experience through your internship or work-study periods,
- Experienced at least 2 international immersions (Digital Week in Dublin & Fall Semester in Lisbon).
Housing
If our campus has a strong asset in Clermont, it is that of being located in the city center, at the foot of the historic city center and about ten minutes walk from the bus and train stations. This location in the city center also has a non-negligible advantage in relation to accommodation: 95% of students come to class on foot or by taking the tram and 70% of them are less than 10 minutes from campus.
Detailed course of the Bachelor Digital Communication and E-Business
Year 1
In the first year you will be required to work in project mode from the start of the school year, and will follow several modules such as Marketing Strategy & Digital Communication, Digital Culture, Fundamentals of the Agile method, introduction to e-commerce, but also taking courses. public speaking, etc. The business world and its professions… all in an international environment. It is also the ideal year to get fully involved in the School's community life.
Semester 1: Common core
Semester 2: Common core + Internship
- Common core
- Soft Skills
- Career Lab > Make Sense Workshops
- 2 month operational internship
Year 2
In the second year you will refine your professional project and can choose between two specializations : Digital Communication or E-Business. Numerous tutored projects will punctuate this year to allow you to put your theoretical knowledge into practice .
Semester 1: Common core AND Stay abroad
Semester 2: Common Core + Specialization + Internship
- Common core
- International
- Soft Skills
- Career Lab < Make Sense Workshops
- Professional internship (5 months)
- E-Business Specialization
- Digital Communication Specialization
Year 3
Alternation OR Classic format
Semester 1 to choose from:
- [Common core + Specialization work-study format]
- [Common core + Classic format specialization]
Semester 2 to choose from:
- [Common core + Specialization work-study format]
- [Common core + Classic format specialization + Internship]
The lessons are supplemented by a minimum of 19 months of operational experience in a company, in France or abroad.
- Common core
- Soft Skills
- Career Lab > Make Sense Workshops
- End-of-studies internship (6 months)
- Retail manager specialization
- Digital communication assistant specialization
- Human resources assistant specialization
In 3 years you will have:
- 13 months of internship
- 4 professional certifications
- 2 language certifications (TOEIC + Voltaire)
- 3 possible international departures
- 1 personalized support
- 1 Adobe license for 3 years
Pedagogy
Our innovative teaching will give you all the skills you need to enter the job market. To encourage your involvement in learning, the program increases opportunities to work in teams on concrete cases.
Ratings
- Case studies, simulations
- Presentations
- Exams
- defended
- Memory
- Individual and group project
- Online certifications (Hubspot, Google, Meta and Voltaire)
Jobs after the Bachelor Digital Communication & E-commerce
True “Swiss knives” of digital communication, graduates of the Bachelor in Digital Communication and E-commerce will be required to work either with general management of SMEs with a strong need for development in digital communication in the broad sense, or within management communication or the development of companies for which the digital issue is a real lever for commercial development and positioning.
After training, students can enter working life or choose to continue their master's studies at ESC Clermont BS or other schools or universities.
The professions are numerous and are constantly developing. They are organized around 2 options:
Digital communication:
- Omnichannel communications manager
- Content manager
- Community Manager
- Reputation Manager
- Web editor
E-business:
- E-business development manager
- Traffic manager
- E-business developer
- E-commerce manager
- e-CRM project manager