MSc Marketing

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations.

Prepare for a Successful Career in Marketing

The MSc Marketing prepares students for a wide range of operational marketing roles and contributes to improving sustainable performance in the global marketplace by providing an excellent understanding of the operational impact of marketing decisions on corporate performance.

Program Highlights

Launch an international career in Marketing

• Prepare to work in an international environment: Gain the skills and knowledge needed to support marketing activity in an international environment
• Learn from experts: Participate in classes taught by international marketing professionals and highly qualified academic experts
• Network internationally: Network with top companies to explore new career opportunities and immerse yourself in a classroom with students from all around the world

Acquire the ability to make sound operational Marketing decisions at a managerial level

• Learn the core competencies to develop a successful career: The classes will cover four major areas: digital marketing, strategic management, marketing management, and core business skills. Specific areas such as research, consumer behavior, and customer relationship management are also covered
• Combine academic theory with a practical approach: Learn through case studies and real-life examples to provide a hands-on approach
• Learn how to make sound strategic marketing decisions: Develop your critical thinking and analytical skills as well as your soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments

Pedagogy

Interactive and experiential learning both inside and outside the classroom.

Immersive Business Trip

Regular Track students will take part in an Immersive Business Trip to a European Business Hub. They will contribute to the organization of the trip, visit companies, and meet with leading industry professionals.

International Experience

• Opportunities for exchange semester or work experience
• Choose from top ranked academic partners around the world
• Compulsory for French nationals

Professionnal Track

• Work Experience: Three to six-month internship or employment anywhere in the world
• Start-Up Project: Four to five months working on your idea full-time with the support of a mentor (your project must be validated by the coaching center)
• Professionnal Certificate: students choose from a catalog of professional online certificates developed by GEM

Integrative Marketing Case Study

Using an existing business, the Live Business Case will provide the students with the opportunity to reflect on and integrate all aspects of the taught program. Students will analyze a specific marketing problem in the company and use their skills and knowledge to contextualize issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

Languages

Learning a foreign language is an integral part of the program to graduate. Non-French speakers may choose from several other languages at the beginner level.

Final Dissertation

The specialized Final dissertation is one of the core components of the second year of the program. Students begin in September and will complete it by the end of the academic year.

Potential Positions

Marketing Executive: Product Manager, Brand Manager, Sales Promotion Account Executive, PR Account Executive, Marketing Manager

Digital & Advertising: Chief Digital Marketing Officer (CDMO), Social Media Manager, Account Manager, Content Manager, Media Buyer, Media Planner

Market Research: Market Researcher, Research Executive, Senior Researcher

Retailing, Logistics & Sales: Retail Buyer, Retail Merchandiser, Customer Service Manager, Retail Manager, Sales Executive, Sales Manager, Logistics Executive, Logistics and Distribution Manager

• Fully recognized and accredited by the French Ministry of Higher Education as a 5 year Master's degree
• Study with your peers from over 20 different nationalities
• Benefit from academic and professional faculty
• Up to 6 months of professional work experience per year
• Taught 100% in English
• Join an international community of 45000 alumni

Format: Full-time

Duration

• Regular track (2 years): Year 1 - 7 months on campus + 4-6 months work experience; Year 2 - 5 months on campus + 4-6 months work experience
• Short track (1 year): 6 months on campus + 4-6 months work experience

Campus location

• Year 1: Grenoble & Paris
• Year 2: Grenoble