BSc (Hons) Management with Marketing
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
BSc (Hons) Management with Marketing
The BSc (Hons) Management with Marketing places an emphasis on how organisations communicate with their customers and the strategies and tools they use.
It will equip students with a comprehensive theoretical and practical understanding of management. Students will learn about key economic, financial, and psychological knowledge-bases in order to provide them with some of the basic tools they require to effectively manage and lead people at work, and engage in activities such as business creation and product/business development. The degree will prepare students for work in large, multinational and small-to-medium sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge. Students can also expect to develop transferable skills in critical-thinking, reflection, time-management, leadership, written and verbal communication, and numeracy, and to undertake research on an individual and group basis.
Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Year 1 compulsory modules
- Organisations and Organisational Strategies
- Foundations of Economics
- Understanding Entrepreneurship
- Introduction to Marketing
- Developing Business Ideas and Opportunities
- Finance and Accounting
- Marketing Management
Year 2 compulsory modules
- Organisational Behaviour
- Research in Management
- Product Innovation and Management
- Marketing Communications
- Brand Management
- Consumer Behaviour
Year 3 compulsory modules
- Leadership and Talent Management
- International Business
- Marketing Strategy
- Digital Marketing and Social Media
- Dissertation
- Marketing Analytics
Program Tuition Fee
Career Opportunities
With this degree, students will get to the heart of how people make decisions, learn through the experiences of others, and investigate how organisations work at all levels, stages of development, and in relation to the external environment, including economic, environmental, ethical, legal, political, sociological and technological factors. We teach students how these factors take effect at local, national and international levels upon the strategy, behaviour, management and sustainability of organisations. In particular, students will develop essay, report writing and presentation skills; learn to communicate effectively with others and build relationships; engage in teamwork and learn how to motivate others; work independently and manage their time; source, review and reference the literature, utilize different decision-making and strategic tools; learn to use online databases and other resources; and learn how to conduct oneself in a professional manner; formulate, carry out, analyse and present research to different audiences, academic and non-academic in nature.
A unique feature of the department, the Institute of Management Studies, is that we focus our teaching efforts on a relatively small cohort of no more than 50-70 students per year, so that we can provide these students with some of the knowledge and tools to be business leaders, entrepreneurs, work psychologists, consultants or researchers, that graduate ready to make a difference.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.