BA (Hons) Economics with Marketing
London, United Kingdom
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
BA (Hons) Economics with Marketing
Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.
Why study BA Economics with Marketing at Goldsmiths?
This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Year 1
- Introductory Economics
- Economic Reasoning
- Perspectives from the Social Sciences
- Mathematics for Economics and Business
- Introduction to Marketing
- Marketing Management
Year 2
- Intermediate Microeconomics
- Intermediate Macroeconomics
- Quantitative Economics
- Applied Quantitative Economics
- History of Economic Ideas
- Economic History
- Consumer Behaviour
- Product Innovation and Management
Year 3
- International Economics
- Public Economics
- Consumer Culture
- Behavioural Economics
- Marketing Strategy
- Digital Marketing and Social Media
- Leadership and Talent Management
- International Business
- Innovation Case Studies
- Project Management
- Material Culture
- Social Media, Crowdsourcing and Citizen Sensing
- Psychology of Marketing and Advertising
- Technology & Marketing
- Marketing Analytics
- Econometrics
- Advanced Econometrics
- From National Statistics to Big Data
- Development Economics
- Manias, Bubbles, Crises and Market Failure
- Individual and Institutional Economic Behaviour
- Communications and Presentation
Program Tuition Fee
Career Opportunities
You will train in both economics and marketing, and you will be exposed to the key insights and methods from a variety of social sciences. This will give you great flexibility in pursuing both traditional economistsโ careers as well as marketing careers.
Given the increasing reliance on data and quantitative methods in marketing practice, the economics training of this programme will make you extremely well placed for marketing jobs with a quantitative angle.
In addition, you will have the possibility to take the Work Placement Module, which offers competitive placements in the summer after the second year of the programme. We also have our own careers speakersโ series, in which practitioners from a variety of career paths give insights on the opportunities available to students with the interdisciplinary economics and marketing training provided by this degree.
Organisations in which you can work after graduation include:
- Government departments
- National and regional development agencies
- Economic consultancies
- International and supranational organisations
- Insurance companies
- Marketing firms
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam โ the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions youโll find in the exam.