BA in Marketing

Module List

• Principles of Business Management
• Fundamentals of Management Accounting and Finance
• Human Resources Management
• Strategic Management
• Consumer Behaviour
• Marketing Analysis
• Digital Marketing
• Research Methods
• International Marketing Management
• Services and Relationship Marketing
• Major project

Module Teaching and Assesment

Module Teaching & Assessment for all modules except Dissertation

The module will be delivered through a flexible combination of modern face-to-face lectures, webinars, seminars and discussion forums, tutorials, group work, case studies, guest speakers, organisational visits and independent study. Delivery of the module has close regard to the needs of learners. Accordingly, much of the learning is either delivered at times to suit those learners who may have day time employment or child care commitments or made available in a supported teaching format. At all times, the views and needs of students are taken into account. By means of example, theoretical concepts might typically be delivered to students in modern face-to-face lecture formats which may then be further developed through subsequent interactions based around small group seminars, group case study analysis and digital discussions. Modern face-to-face and interactive learning sessions encourage students to critically examine key elements of business and management. In addition to attendance at formal learning sessions, students are expected to undertake independent self-study in order to support their individual learning journeys.

The assessment strategy for the module is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. Thus, the summative assessments for this module consist of:

• An in-semester test and a final examination.
• The in-semester test (25% of the final module mark) lasts for 90 minutes and is a mix of multiple-choice and open-ended questions.

The final two-hour examination (75% of final mark) consists of four multi-part questions, two of which should be answered. It is designed to reflect the learning outcomes.

Module Teaching & Assessment for Dissertation

Each student will be allocated a supervisor who will help them with the development of their project proposal, oversee progress with the project, comment as appropriate on draft materials produced by the student and be available to assist the student with the project, as appropriate.

The final year major project is assessed via the production of a dissertation which is normally some 12,000 to 15,000 words in length.

Where necessary, a viva voce will be conducted in those instances where the provisional mark is considered to be a marginal pass.

The major project has to include theoretical and critical discussion and is processed through Turnitin Software for Similarity. Students will be provided knowledge and understanding of how Academic Integrity is applied and how the Turnitin Similarity Report will be interpreted by Assessors. Additionally, all assignments must be referenced with appropriate citations using the Harvard Referencing Style Guidelines. Both Academic Integrity and Referencing Style practice will be explained in a 2-hour session provided by the College to all students in the student induction phase prior to the commencement of the programme.

To successfully complete the module an overall pass mark of 40% must be achieved. All assessments will be submitted via the internationally recognised plagiarism software Turnitin.

The program aims to develop advanced knowledge and critical understanding in students regarding modern business management principles and practices. It enables students to gain comprehensive knowledge in accountancy, finance, strategic management, and human resources. Graduates are equipped to operate in multidisciplinary environments across various sectors, capable of critical analysis, decision-making, and professional teamwork. They demonstrate an advanced understanding of business challenges, proposing innovative strategies based on research. The program also fosters critical research skills, global awareness, and cultural insight. Students develop subject-specific interests through focused modules, enhancing their intellectual curiosity and professional development. They gain effective communication skills and advanced knowledge in management accounting, marketing, HRM, and tourism and events management. Graduates emerge with strong problem-solving and management skills, ready for the professional world.

Marketing continues to evolve at high speed. It offers a hot job market for qualified graduates who can think strategically, create relevance and deliver measurable results. Students who complete the BA in Marketing degree have a wide variety of areas that they can aspire to work in such as content marketing, digital marketing, public relations, e-commerce, marketing strategy, search engine optimisation, search engine marketing and many more vacancy options that may arise and develop from time to time.