BA (Hons) in International Marketing

Accredited by: CIM

Combining traditional and digital marketing, our programme will provide you with the knowledge and expertise required for a successful career locally or globally. In addition to a foundation in business, you’ll gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organization, from advertising, sales, market research and new product development to the creation, promotion, and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme. You’ll explore contemporary marketing challenges and study marketing disciplines including consumer behavior, marketing communications, brand management and market research methods, alongside business modules and optional modules from a wide range of subject areas.

You could also take up a funded international exchange placement to study part of your degree at a partner university.

International Student Start Dates

For new international students, orientation events start on 14 September 2018. This extra time is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.

There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.

Language Option

Students can choose to study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian and each is offered at different levels depending on your background knowledge.

International Study Exchange

To enhance your global outlook you can add international experience to your programme by choosing a study exchange with one of our partner institutions across Europe, North America, and new opportunities in Latin America and Asia.

Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Assessment Methods

The programme is accredited by the Chartered Institute of Marketing (CIM) which is the professional body for marketing within the United Kingdom. This means that the CIM values our programme and our graduates also gain partial exemption from the CIM diploma exams. The CIM's diploma leads to membership of the CIM and the further opportunity to gain the coveted title of Chartered Marketer.

Our approach to the learning, teaching, and assessment is tailored to the needs of the marketing sector. We adopt a wide range of learning and teaching methods to ensure that you gain the necessary knowledge and understanding of the global nature of marketing, while also developing your intellectual and personal skills.

Our programme is designed to enhance the employability and professional competence of our graduates with the skills and attributes demanded by employers in a global economy, and provide them with the knowledge, skills and attributes to be responsible leaders of the futures.

Our assignments encourage the development and application of skills such as evaluation, analysis, and judgment within a marketing context. For example, our Level Three students undertake the E-Marketing module, where after learning the theory and practice of internet marketing, they are required to act as 'internet marketing consultants'. They appraise the current internet marketing capabilities of a chosen organization and make recommendations as to how online marketing could be improved. programme and our graduates also gain partial exemption from the CIM diploma exams. The CIM's diploma leads to membership of the CIM and the further opportunity to gain the coveted title of Chartered Marketer.

Our approach to the learning, teaching, and assessment is tailored to the needs of the marketing sector. We adopt a wide range of learning and teaching methods to ensure that you gain the necessary knowledge and understanding of the global nature of marketing, while also developing your intellectual and personal skills.

Our programme is designed to enhance the employability and professional competence of our graduates with the skills and attributes demanded by employers in a global economy, and provide them with the knowledge, skills and attributes to be responsible leaders of the futures.

Our assignments encourage the development and application of skills such as evaluation, analysis, and judgment within a marketing context. For example, our Level Three students undertake the E-Marketing module, where after learning the theory and practice of internet marketing, they are required to act as 'internet marketing consultants'. They appraise the current internet marketing capabilities of a chosen organization and make recommendations as to how online marketing could be improved.

Teaching Methods

We emphasize learning methods that encourage you to actively participate, to function in teams, to analyze real-life situations and problems, to apply ethical and sustainable business thinking and to use professional skills to communicate solutions.

Through GCULearn, the university's virtual learning environment, you'll have access to course materials, reading resources, assessments, and feedback online. Using GCU Learn, you'll undertake online activities and tasks, listen to podcasts, be involved in online discussion groups, and take part in blogs, wikis and Twitter-based learning activities.

Throughout the course, you'll get involved in live projects with industry partners setting design briefs and providing one-to-one student feedback.

International exchange is encouraged through formal and informal links with appropriate institutions, for example America - Iowa & Delaware, Canada Ryerson, Finland Lahti & Metropolia, and Paris. There are also opportunities to learn a foreign language as an option either at beginner, intermediate or advanced level.