Gisma University of Applied Sciences
MSc Social Media and Influencer Marketing
- Berlin, Germany
- Potsdam, Germany
MSc
DURATION
24 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jul 2026
TUITION FEES
EUR 15,500 *
STUDY FORMAT
On-Campus
* 12 months | € 24,200 24 months
Key Summary
Overview
In a rapidly evolving creative landscape, you need more than just imagination to stand out. Our MSc in Creative Entrepreneurship is designed to give you the strategic insight, innovative mindset, and business acumen required to excel in any creative field. Through a blend of academic theory and hands-on learning, you will be prepared to launch your own venture or step into leadership roles across various creative sectors.
You will explore everything from innovation management to growth hacking, all while mastering practical frameworks that help transform bold ideas into scalable enterprises. By combining creativity with robust entrepreneurial strategies, you will be ready to make a powerful impact in the global creative market.
The course is available to study both full-time and part-time. The standard period of study is two years full-time, part-time correspondingly longer. Talk to our study advisors to find out whether your previous learning outcomes or relevant work experience make you eligible to shorten the study period to one or one and a half years.
Potsdam, your next study destination
As a student at Gisma University of Applied Sciences, you will be based at our flagship Potsdam Campus. This ultra high tech campus is home to all of our University of Applied Sciences students, either in person or virtually. Our classrooms feature the hybrid-flexible system, meaning regardless of where our students are in the world, they connect in real-time and benefit from seamless peer-to-peer learning. The campus is in great company, with neighbours such as SAP right across the road.
Potsdam is the picturesque capital city of the state of Brandenburg. It is known for technological innovation, economic growth, a unique culture, and a high standard of living. It is a world heritage site, with the backdrop of outstanding nature. The city also benefits from being the twin city of Berlin, the German capital. The two cities share a border, and the journey from Potsdam Main Station takes just 20-30 minutes to be in the centre of Berlin, where you can find an extensive cultural, retail, and nightlife scene.
Why Gisma?
- AMBA accredited: 2% of educational institutions worldwide to hold this accreditation, which was awarded for our global MBA. A sign of excellence in education
- 88% of Gisma students secured a job before graduation by utilising our dedicated career services and strong industry connections.
- Alumni success: An astonishing 77% enjoy a salary ranging from €55k to €60k
- SAP partnership advantage: Gain a competitive edge through Gisma's partnership with software giant SAP. Access cutting-edge tools, resources, and internship opportunities, boosting your job prospects and positioning you for success in the digital economy.
- The most international university: 90+ nationalities of students, alumni and staff represented. Expand your network
- Excellent student services such as a dedicated Career Centre, visa support and accommodation team
- Graduates will be entitled to apply for an 18-month post-study residence permit to take advantage of career opportunities in Germany
- Over 25 corporate partners we work closely with such as Zalando, Amazon, Siemens
- Over 20 years teaching and inspiring students to reach lifelong goals
- Savings, incentives, and flexible payment plans available
- Free beginner German classes
- Programmes taught 100% in English - the language of international communication
Why Germany?
- Germany has one of the lowest unemployment rates within Europe
- One of the best Graduate starting salary in Europe, with a growing economy
- Germany is the most popular option for international students looking to study in Europe; It is recognised for its high-quality education, and you can experience this with Gisma
- Germany ranks in the top five countries in the world by the number of international students
- Berlin, Germany’s Capital is the largest city in the EU and has a thriving business scene, offering a range of job opportunities to young professionals and graduates
Germany is well known for its rich history in culture and arts, offering students an enriching international experience whilst combining world-class education from our globally ranked partner institutions.
Who is this Programme For?
If you aspire to build or grow your own creative business, or if you want to drive innovation within established organisations, this course is for you. As a graduate of the MSc Creative Entrepreneurship programme, you will be in high demand among creative agencies, entertainment companies, game developers, and cultural institutions looking to harness new ideas and agile business models. You will possess the entrepreneurial mindset and the strategic expertise to navigate today’s fast-changing creative sectors.
We offer a range of flexible saving options tailored to your needs. Get in touch with us to find the best solution for you.
How you will study
Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme.
You will spend part of your lectures in class at our Berlin campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.
This course is available to study over a standard period of one year. If you have the relevant academic or professional experience, you could be eligible for admission into the programme, tailored to complete within this timeframe. Talk to our programme consultants to find out whether this is the case for you.
The programme is modularised, meaning each module is assigned a fixed number of credit points and concludes with an examination. This programme consists of 60, 90, or 120 ECTS credits, depending on the track and your eligibility. The standard track spans 24 months (120 ECTS), while the credit-based track can be completed in 12 or 18 months (60 or 90 ECTS), based on prior academic credits, qualifications, or work experience.
A key feature of the 120 ECTS track is the Mobility Window (20 ECTS), which provides an opportunity to gain international experience through exchange programmes at partner universities or practical placements in relevant industries, NGOs, or governmental bodies. This immersive experience enhances intercultural competencies, global awareness, and the practical application of academic knowledge in professional settings.
Take the next step in your international business career with our focused and streamlined programme, ideal for those seeking to enhance their expertise in a condensed timeframe.
Modules
- 60 ECTS Track (1 Year)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Thesis (15 ECTS)
- Digital Competencies (0 ECTS)
- 90 ECTS Track (1.5 Years)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Social Media Community Management and Social Listening (10 ECTS)
- Research Seminar (5 ECTS)
- International Marketing (5 ECTS)
- Thesis (25 ECTS)
- Digital Competencies (0 ECTS)
- 120 ECTS Track (2 Years)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Social Media Community Management and Social Listening (10 ECTS)
- Research Seminar (5 ECTS)
- Elective (5 ECTS)
- International Marketing (5 ECTS)
- Mobility Window (20 ECTS)
- Digital Competencies (5 ECTS)
- Thesis (25 ECTS)"
Accreditations and rankings
Gisma University of Applied Sciences is a state recognised University of Applied Sciences which also benefits from AMBA accreditation, an honour shared by only 6 business schools in Germany and 2% of all business schools worldwide. The prestigious AMBA accreditation represents innovation and excellence in education, which is core to our values at Gisma.
Accreditations and Recognitions
- AMBA Accredited:
At Gisma University of Applied Sciences, our Global MBA programme carries the prestigious AMBA accreditation, an elite honour held by only five universities in Germany and just 2% of business schools worldwide. - State Recognition:
Gisma University of Applied Sciences is proudly state-recognised by the federal state of Brandenburg, an assurance that our programmes meet Germany’s rigorous academic and quality standards. - CIM Accredited Marketing Degrees (BSc and MSc Business Management Marketing programmes):
Gisma University of Applied Sciences is the only university in Germany with CIM-accredited marketing degrees, setting a new standard in professional marketing education. - German Accreditation Council (Akkreditierungsrat) via FIBAA:
Gisma University of Applied Sciences’ programmes are nationally accredited by the German Accreditation Council through FIBAA, a specialised agency for business and social sciences. - BSIS Impact Label (Business School Impact System by EFMD):
The prestigious BSIS Impact Label celebrates universities that create a measurable, positive influence on their communities and economies.
Your Future Career
As a graduate of the MSc Social Media and Influencer Marketing programme, you will have the theory and practical skills to excel in a rapidly evolving digital landscape. These capabilities will help you pursue roles such as influencer marketing manager, social media strategist, content marketing consultant, and beyond.
Potential graduate opportunities: Influencer Marketing Manager, Digital Content Strategist, Brand Partnership Specialist, Social Media Community Manager, Marketing Analyst (Digital Focus), Online Engagement Consultant
At Gisma, our dedicated Career Centre is here to support you with tailored advice on CV building, interview preparation, and job hunting, ensuring you have everything you need to make your mark in the vibrant field of social media and influencer marketing.