Gisma University of Applied Sciences
MSc Social Media and Influencer MarketingDURATION
12 up to 24 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jul 2025
TUITION FEES
EUR 24,200 *
STUDY FORMAT
On-Campus
* 1-year programme EU fee - € 13,000 International fee - € 15,500 | 2-year programme EU fee - € 20,500 total tuition fee International fee - € 24,200 total tution fee
Introduction
Overview
In today’s fast-paced digital world, making an impact calls for more than just enthusiasm. You need the right training and insight. Our MSc in Social Media and Influencer Marketing is designed to give you the strategic mindset and up-to-date knowledge essential for thriving in this dynamic sector. By combining theory with practical application, you will gain the skills to excel in leadership roles, innovative start-up ventures, or high-profile brand collaborations across various industries.
You will deepen your understanding of influencer marketing, content creation, and data analytics by tackling real-world challenges. This comprehensive approach ensures you are fully prepared to stand out and create tangible value for any organisation looking to grow its online presence.
The course is available to study both full-time and part-time. The standard period of study is two years full-time, part-time correspondingly longer. Talk to our study advisors to find out whether your previous learning outcomes or relevant work experience make you eligible to shorten the study period to one or one and a half years.
Who is this Programme For?
If you are looking to build an exciting and impactful career in digital marketing, this programme is ideal for you. As a graduate of the MSc Social Media and Influencer Marketing programme, you will be in high demand among digital agencies, multinational brands, and consultancy firms. You will possess in-depth expertise in identifying and engaging online audiences, creating viral marketing campaigns, and leveraging analytical tools to guide strategic decisions.
Accreditations and rankings
Gisma University of Applied Sciences is a state recognised University of Applied Sciences which also benefits from AMBA accreditation, an honour shared by only 6 business schools in Germany and 2% of all business schools worldwide. The prestigious AMBA accreditation represents innovation and excellence in education, which is core to our values at Gisma.
Why Gisma?
- AMBA accredited: 2% of educational institutions worldwide to hold this accreditation, which was awarded for our global MBA. A sign of excellence in education
- 88% of Gisma students secured a job before graduation by utilising our dedicated career services and strong industry connections.
- Alumni success: An astonishing 77% enjoy a salary ranging from €55k to €60k
- SAP partnership advantage: Gain a competitive edge through Gisma's partnership with software giant SAP. Access cutting-edge tools, resources, and internship opportunities, boosting your job prospects and positioning you for success in the digital economy.
- The most international university: 90+ nationalities of students, alumni and staff represented. Expand your network
- Excellent student services such as a dedicated Career Centre, visa support and accommodation team
- Graduates will be entitled to apply for an 18-month post-study residence permit to take advantage of career opportunities in Germany
- Over 25 corporate partners we work closely with such as Zalando, Amazon, Siemens
- Over 20 years teaching and inspiring students to reach lifelong goals
- Savings, incentives, and flexible payment plans available
- Free beginner German classes
- Programmes taught 100% in English - the language of international communication
Why Germany?
- Germany has one of the lowest unemployment rates within Europe
- One of the best Graduate starting salary in Europe, with a growing economy
- Germany is the most popular option for international students looking to study in Europe; It is recognised for its high-quality education, and you can experience this with Gisma
- Germany ranks in the top five countries in the world by the number of international students
- Berlin, Germany’s Capital is the largest city in the EU and has a thriving business scene, offering a range of job opportunities to young professionals and graduates
Germany is well known for its rich history in culture and arts, offering students an enriching international experience whilst combining world-class education from our globally ranked partner institutions.
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Admissions
Scholarships and Funding
We offer a range of flexible saving options tailored to your needs. Get in touch with us to find the best solution for you.
Curriculum
How you will study
Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme.
You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.
Potsdam, your next study destination
As a student at Gisma University of Applied Sciences, you will be based at our flagship Potsdam Campus. This ultra high tech campus is home to all of our University of Applied Sciences students, either in person or virtually. Our classrooms feature the hybrid-flexible system, meaning regardless of where our students are in the world, they connect in real-time and benefit from seamless peer-to-peer learning. The campus is in great company, with neighbours such as SAP right across the road.
Potsdam is the picturesque capital city of the state of Brandenburg. It is known for technological innovation, economic growth, a unique culture, and a high standard of living. It is a world heritage site, with the backdrop of outstanding nature. The city also benefits from being the twin city of Berlin, the German capital. The two cities share a border, and the journey from Potsdam Main Station takes just 20-30 minutes to be in the centre of Berlin, where you can find an extensive cultural, retail, and nightlife scene.
This course is available to study over a standard period of one year. If you have the relevant academic or professional experience, you could be eligible for admission into the programme, tailored to complete within this timeframe. Talk to our programme consultants to find out whether this is the case for you.
The programme is modularised, meaning each module is assigned a fixed number of credit points and concludes with an examination. This programme consists of 60, 90, or 120 ECTS credits, depending on the track and your eligibility. The standard track spans 24 months (120 ECTS), while the credit-based track can be completed in 12 or 18 months (60 or 90 ECTS), based on prior academic credits, qualifications, or work experience.
A key feature of the 120 ECTS track is the Mobility Window (20 ECTS), which provides an opportunity to gain international experience through exchange programmes at partner universities or practical placements in relevant industries, NGOs, or governmental bodies. This immersive experience enhances intercultural competencies, global awareness, and the practical application of academic knowledge in professional settings.
Take the next step in your international business career with our focused and streamlined programme, ideal for those seeking to enhance their expertise in a condensed timeframe.
Modules
- 60 ECTS Track (1 Year)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Thesis (15 ECTS)
- Digital Competencies (0 ECTS)
- 90 ECTS Track (1.5 Years)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Social Media Community Management and Social Listening (10 ECTS)
- Research Seminar (5 ECTS)
- International Marketing (5 ECTS)
- Thesis (25 ECTS)
- Digital Competencies (0 ECTS)
- 120 ECTS Track (2 Years)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Social Media Community Management and Social Listening (10 ECTS)
- Research Seminar (5 ECTS)
- Elective (5 ECTS)
- International Marketing (5 ECTS)
- Mobility Window (20 ECTS)
- Digital Competencies (5 ECTS)
- Thesis (25 ECTS)"
Rankings
Accreditations and rankings
Gisma University of Applied Sciences is a state recognised University of Applied Sciences which also benefits from AMBA accreditation, an honour shared by only 6 business schools in Germany and 2% of all business schools worldwide. The prestigious AMBA accreditation represents innovation and excellence in education, which is core to our values at Gisma.