Gisma University of Applied Sciences
BSc Data Science, AI & Digital Business
Berlin, Germany
BSc
DURATION
36 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
TUITION FEES
EUR 13,125 / per year *
STUDY FORMAT
On-Campus
* EU fee: €9,600 per year / international fee
Key Summary
About: The BSc Data Science, AI & Digital Business at Gisma University of Applied Sciences (Berlin–Potsdam) blends data analytics, machine learning, AI, and digital business. You’ll study in English via a hybrid model (full-time or part-time), with semester-abroad options, industry partnerships (SAP and global firms), hands-on internships, and career coaching. Gisma reports 94% employment within a year and graduates may apply for an 18‑month post-study residence permit in Germany.
Career Outcomes: Graduates enter roles in data science, AI engineering, data analytics, IT consulting, software development, and data governance. The career opportunities include internships, projects, and corporate positions with global companies.
This unique combination of business and technology will help you build a future-oriented career in a global company or innovative start-up.
Become an expert in data science by mastering analytics, visualisation, and governance of data, and discover the fascinating world of AI. This programme also covers general business skills, which will boost your employability.
You will benefit from a highly international atmosphere by studying at Gisma University of Applied Sciences at the Berlin-Potsdam campus, in close proximity to global companies such as SAP. You’ll also have the opportunity to spend a semester abroad – choose from a selection of leading technology hubs such as London, Shanghai, and Singapore. You can combine this with an internship or business project so that you’ll be ready to kick-start your career as soon as you graduate.
Why Gisma?
- AMBA accredited: 2% of educational institutions worldwide hold this accreditation, which was awarded for our global MBA. A sign of excellence in education
- 88% of Gisma students secured a job before graduation by utilizing our dedicated career services and strong industry connections.
- Alumni Success: An astonishing 77% enjoy a salary ranging from €55k to €60k
- SAP partnership advantage: Gain a competitive edge through Gisma's partnership with software giant SAP. Access cutting-edge tools, resources, and internship opportunities boosting your job prospects and
- positioning you for success in the digital economy.
- The most international university: 90+ nationalities of students, alumni, and staff represented. Expand your network
- Excellent student services such as a dedicated Career Centre, visa support and accommodation team
- Graduates will be entitled to apply for an 18-month post-study residence permit to take advantage of career opportunities in Germany
- Over 25 corporate partners we work closely with such as Zalando, Amazon, Siemens
- Over 20 years of teaching and inspiring students to reach lifelong goals
- Savings, incentives, and flexible payment plans available
- Free beginner German classes
- Programs taught 100% in English - the language of international communication
Why Germany?
- Germany has one of the lowest unemployment rates in Europe
- One of the best Graduate starting salaries in Europe, with a growing economy
- Germany is the most popular option for international students looking to study in Europe; It is recognised for its high-quality education, and you can experience this with Gisma
- Germany ranks in the top five countries in the world by the number of international students
- Berlin, Germany’s Capital is the largest city in the EU and has a thriving business scene, offering a range of job opportunities to young professionals and graduates
Germany is well known for its rich history in culture and arts, offering students an enriching international experience whilst combining world-class education from our globally ranked partner institutions.
How will you study?
Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme.
You will spend part of your lectures in class at our campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.
Program Structure
Data Science and AI
- Data, AI and the Digital Enterprise
- Introducing Computing and Information Technology
- Data Analytics and Computing Tools
- AI and Predictive Analytics
- Analyzing Data
- Applied Statistical Modelling
- Data Visualisation and Big Data
- Data-Driven Strategic Decision Making
- Data Governance, Security and Ethics
General business competencies
- Digital Transformation and Cases
- Economics and Digital Economics
- Marketing
- Circular Economy and Sustainability
- Project Management
- Innovation Management in a Digital and Globalized world
- Digital Marketing and Analytics
- Leadership in a Digitalised & Globalised World
Action and intercultural competencies
- Foreign Language I
- Intercultural Skills and Ethics
- Creative Problem Solving and Strategy Development
- Internship
Study Abroad, Internship or Career Development Semester: Scientific and Methods Competencies
- Business Mathematics
- Statistics
- Academic Writing and Research Methods
- Bachelor Thesis
Accreditations and rankings
Gisma University of Applied Sciences also has a long history of working with partner universities in Europe and has successfully delivered partner programmes accredited by AACSB, AMBA, EQUIS, and EPAS.
Accreditations and Recognitions
- AMBA Accredited:
At Gisma University of Applied Sciences, our Global MBA programme carries the prestigious AMBA accreditation, an elite honour held by only five universities in Germany and just 2% of business schools worldwide. - State Recognition:
Gisma University of Applied Sciences is proudly state-recognised by the federal state of Brandenburg, an assurance that our programmes meet Germany’s rigorous academic and quality standards. - CIM Accredited Marketing Degrees (BSc and MSc Business Management Marketing programmes):
Gisma University of Applied Sciences is the only university in Germany with CIM-accredited marketing degrees, setting a new standard in professional marketing education. - German Accreditation Council (Akkreditierungsrat) via FIBAA:
Gisma University of Applied Sciences’ programmes are nationally accredited by the German Accreditation Council through FIBAA, a specialised agency for business and social sciences. - BSIS Impact Label (Business School Impact System by EFMD):
The prestigious BSIS Impact Label celebrates universities that create a measurable, positive influence on their communities and economies.
What will you learn?
This programme covers all aspects of data science, from statistical modelling to big data and data governance. You’ll dive into the highly relevant topic of AI and predictive analytics and you’ll learn to make strategic decisions based on data. You will also acquire intercultural communication skills and digital business competencies such as digital marketing and economics. With this diverse and valuable skillset, you will be an asset to any technological company anywhere in the world.
Partial Scholarship
- We offer a range of flexible saving options tailored to your needs. Get in touch with us to find the best solution for you
Your Future Career
Computer technologies are integral to modern day life and essential to nearly all modern businesses. Today, we see advanced movements towards some form of digitisation in all aspects of life. As a computational engineering graduate, you will be in high demand across many industries, including IT, software engineering, information technology, web design, and more.
Potential graduate opportunities: app or games developer, web developer, information systems manager, IT consultant, multimedia programmer, network engineer, software developer.
As a student at Gisma, you will be supported by our Career Centre, who provide personalised career support and development."
Who is the program for?
The programme is perfect for those who are passionate about data and cutting-edge technology and who seek to combine this passion with general business skills and intercultural competencies to enhance their job prospects in the field of data and AI.