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German Sport University Cologne B.A. Sport Journalism
German Sport University Cologne

B.A. Sport Journalism

Cologne, Germany

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Oct 2025

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Key Summary

    About: The B.A. in Sport Journalism focuses on key aspects of journalism in the sports industry. You'll learn about media practices, storytelling techniques, and the role of journalism in sports. The course emphasizes hands-on experience and provides opportunities to engage with professionals in the field.
    Career Outcomes: Graduates can pursue diverse roles, including sports reporter, content creator, sports analyst, or public relations specialist. You may also find opportunities in broadcasting, digital media, or as a freelance journalist covering various sports events.

Introduction

As a reaction to the intense transformational processes in the branches of sport, media and communication, the German Sport University offers a nationwide unique university study programme in B.A. Sport Journalism. This is focused on the fields of journalism, media practice, sports practice and communications science studies.

The degree course is directed at persons who exhibit a strong inclination to matters of sport and are interested in the journalistic preparation of topics in the field of sport. In addition, they should be open to all aspects of the multi-faceted world of media.

The aim of the study course is to impart knowledge for a specialist qualification in journalism and communication in sport. Hereby, the necessary disciplines of sport science, journalism and communications science are taught in an integrated form. The guiding principle of the course of study is in accord with the job market requirements. Nowadays it is not only expected that sport journalists have a command of the journalistic tools of the trade; a deep knowledge of sport science is also necessary. Key qualifications are the ability to think analytically in a structured fashion and being able to report in an appropriate informed way.

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