Georgian College

Diploma in Business - Marketing (Co-op) - BMKT

Become a marketing professional and help drive results

Learn the business of marketing and how to apply it in the real world. Lots of hands-on experience. Be job-ready or pursue further studies.

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.

Why study Business – Marketing (co-op) at Georgian?

Job opportunities

Does a career in management, sales and research, advertising agencies, marketing firms, or account management appeal to you? How about working for banks, finance, trust and insurance companies, computer firms, government ministries and agencies, producers of consumer and industrial products, wholesalers, retailers, non-profit organizations, and more?

Georgian College can provide you with solid business education options to get your career started!

Industry support

Toronto Hydro

Toronto Hydro plays an important role in Ontario’s electricity sector, servicing approximately 785,000 residential, commercial, and industrial customers in Canada’s largest city. The company has 1,270 employees and is dedicated to investing in its people and in the future by giving back to the community.

Partnering with Georgian since 2012, Toronto Hydro proudly supports enhancements to the student learning environment through funding for new state-of-the-art equipment. A proud co-op employer, the company has offered co-op work terms to more than 171 Georgian students since 2017, often leading to full-time employment after graduation.

Toronto Hydro offers a suite of 10 awards to support Georgian students in achieving their educational goals, as well as expanded opportunities around corporate training, research, and employee engagement.