Georgian College
Diploma in Business - Marketing (BMKN)

Barrie, Canada
Online

DEGREE TYPE

Diploma

DURATION

2 years

LANGUAGES

English

PACE

Full time, Part time

APPLICATION DEADLINE

EARLIEST START DATE

Oct 2025

STUDY FORMAT

On-Campus

Key Summary

About : The Diploma in Business - Marketing (BMKN) is designed to equip you with essential skills in marketing practices and principles. The program focuses on understanding consumer behavior, market research, and strategic marketing planning. It fosters a practical approach to applying marketing solutions in real-world scenarios, providing a strong foundation for further studies or immediate career entry.

Career Outcomes : Graduates can pursue various positions in marketing and business, including roles such as marketing coordinator, market research analyst, digital marketing specialist, or brand manager. This program prepares you for a dynamic career in the thriving field of marketing.

Learn the business of marketing and how to apply it in the real world. Be job-ready or pursue further studies.

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.