DURATION
2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2025
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Turn your passion for cars into a career
Accelerate your business education in the automotive industry. Unique co-op and networking opportunities. Excellent grad employment rates.
In this program, students are prepared for professional and essential support positions in the automotive industry by providing general business and specialized automotive education. Through eight months of co-op work experience and opportunities to network with industry professionals, students explore the automotive industry and learn from industry experts. Upon completion of the program, students have the skills, knowledge, and experience to build a career across a broad range of sectors in the automotive industry.
Why study Automotive Business at Georgian?
Highlights
- Become a future leader in the automotive industry with an employment rate of over 90 percent
- Start your automotive career with endless opportunities in dealership operations, vehicle manufacturers, aftermarket, and more
- Gain automotive industry experience and build your network with up to 12 months of paid co-op work terms
- $150,000 in scholarships and awards offered every year
- Attend automotive industry conferences, networking events, class trips and hear from industry-leading guest speakers
- Experiential learning at its best: Take part in the Georgian College Auto Show, our student-run, outdoor learning lab that allows our students to get hands-on experience with major manufacturers and the public
Industry support
Honda of Canada Mfg.
Honda of Canada Mfg. (HCM) is one of the largest employers in Simcoe County, with 4,200 associates. Established in Alliston in 1986, it’s a premier manufacturing facility best known for producing the Honda Civic and CR-V.
Georgian’s $1.8-million multi-faceted partnership with HCM supports leading-edge equipment, innovative research and development, collaborative program support, and newly-established scholarships for Georgian students.
HCM is a proud employer of 250 Georgian alumni in diverse roles and provides valuable co-op work experiences to students each semester through its Technical Development Program (TDP). HCM also provides a suite of awards and scholarships to help students reach their goals, each valued up to $2,500.
Benefits of studying part-time:
- Register on a course-by-course basis, paying as you go!
- MORE choices. We are always adding more flexible delivery programs and courses.
Gallery
Admissions
Scholarships and Funding
Curriculum
Semester 1
Program Courses
- ACCT 1000 Financial Accounting Principles 1
- AUTO 1000 Concepts of the Automotive Industry
- AUTO 1001 Introduction to Automotive Technology
- BUSI 1001 Introduction to Organizational Behaviour
- MKTG 1000 Introduction to Marketing
Communications Course
- Select 1 course from the communications list during registration.
Semester 2
Program Courses
- AUTO 1010 Global and Future Trends
- COMP 1003 Microcomputer Applications
- MATH 1002 Mathematics of Finance
- MKTG 1003 Principles of Sales
Communications Course
- Select 1 course from the communications list during registration.
General Education Course
- Select 1 course from the general education list during registration.
Semester 3
Program Courses
- AUTO 2002 Introduction to the Canadian Automotive Aftermarket
- AUTO 2010 Introduction to Fixed Operations with Dealership Management Systems
- AUTO 2011 Customer Relationship Management and Digital Marketing
- ECON 1000 Microeconomics
- HURM 1000 Human Resources Management Foundations
General Education Course
- Select 1 course from the general education list during registration.
Semester 4
Program Courses
- AUTO 2008 Dealership Sales Operations
- FNCE 2008 Dealership Financial Statements
- LAWS 1009 Automotive Law and Ethics
General Education Course
- Select 1 course from the general education list during registration.
Program Option Courses
- Select 2 courses from the available list during registration.
Co-op Work Terms
- COOP 1001 Automotive Business Work Term 1 (Fall intake - occurs after Semester 2, Winter Intake - occurs after Semester 3)
- COOP 2005 Automotive Business Work Term 2 (Fall intake - occurs after Semester 3, Winter intake - occurs after Semester 4)
Program Option Courses
Program options may include
- ACCT 1001 Financial Accounting Principles 2
- ADVE 1001 Advertising Design
- ADVE 1004 Introduction to Advertising
- AUTO 2005 DMS Showroom Applications
- AUTO 2009 Aftermarket Operations
- BUSI 1002 Consumer Behaviour
- BUSI 1011 Professional Business Practices
- BUSI 2021 Auto Show Planning
- BUSI 2024 Global Business and Culture
- BUSI 2025 The Business of Esports
- BUSI 3006 Investments
- COMM 2020 Technical Communication
- COMP 2067 Advanced Computer Applications
- ECON 2000 Macroeconomics
- ECON 3000 Economic Issues
- ENTR 1002 Introduction to Entrepreneurship
- ENTR 1003 Entrepreneurship Opportunity Analysis
- ENTR 2000 Business Planning
- ENTR 2006 Managing the Family-Owned/Operated Business
- ENTR 2009 Entrepreneurship and Small Business
- ENVR 2016 Transportation Ecology and Energy Systems
- ETHC 3002 Business Ethics
- FNCE 2000 Business Finance
- MGMT 1000 Retail Management
- MGMT 2000 Production and Operations Management
- MGMT 2001 Principles of Management
- MGMT 2002 Project Management
- MGMT 2012 Introduction to Project Management
- MGMT 3001 Managerial Decision Making
- MKTG 1001 Planning the Marketing Strategy
- MKTG 2002 Global Marketing
- MKTG 2004 Introduction to Logistics
- MKTG 2032 Marketing on the Web
- MKTG 2036 Case Analysis and Presentations
- STAT 2000 Statistics 1
Program Tuition Fee
Career Opportunities
Your Automotive Business diploma gives you many career opportunities
The automotive industry is one of the largest industries in Canada and globally, consisting of a variety of sectors: retail (dealerships), manufacturing, distribution, aftermarket, finance, marketing, and media. This program is designed to prepare students for entry-level to mid-level management business positions throughout all sectors of the automotive industry in Canada. Graduates have applied for careers in a variety of business-related professions, in areas such as marketing, sales, operations, customer service, finance, and accounting.