Georgia State University
M.S. in Marketing
Buckhead, USA
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 45,000 / per month **
STUDY FORMAT
On-Campus
* round 3 | round 4: May 6,2024 | round 5: rolling
** Non-Georgia residents | Georgia residents: $39,000 | non-refundable seat deposit: $250
Introduction
There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.
No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:
- Career changers without any marketing experience who want to break into the field
- Career accelerators with several years of marketing experience who want to move up within their current organization
- Career starters who are fresh out of undergrad who want to jump-start their professional trajectory
A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:
- Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
- With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
- With Monday Night Brewing, branded and launched a series of new IPAs
- With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
- With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees
Automatically Earn a Certificate of Specialization
In addition to an M.S. degree, you will earn a Graduate Certificate of Specialization in Brand & Customer Management.
Earn a Dual Degree in Data Science & Analytics
The program incorporates data-based marketing skills, but you can dive even deeper with a dual degree in marketing and big data analytics.
How long will it take?
Full-time format: 12 months (3 semesters)
Classes two evenings a week: Monday and Wednesday, 5:30-9:45 p.m. The schedule allows working professionals to advance their current careers.
Admissions
Scholarships and Funding
Robinson Scholarships
Robinson offers several scholarships through the Office of the Dean as well as the individual academic departments.
Search Georgia State’s Database
Georgia State offers a robust searchable database containing scholarships offered through the university as well as external websites.
Graduate Assistantships
Graduate assistantships (GAs) are available to offset program costs. Applicants who submit completed applications are automatically considered for GA awards. Students who do not receive GA awards at the time of admission can still apply.
Loans
- Federal Direct Loans and online FAFSA application for Federal Student Aid
- Private Education Loans
Curriculum
Foundation Courses
Students accepted with non-business undergraduate degrees may be required to take one or three foundation courses (economics, accounting, and statistics) based on their previous coursework. The courses are completed online through the Harvard Business Review and Robinson College of Business partnership. Students who submit their non-refundable orientation and program fees do not incur additional costs to complete the courses.
Fall Minimester 1
2 courses | 6 hours
- MK 8100: Buyer Behavior
- MBA 8145: Marketing Management
Fall Minimester 2
2 courses | 6 hours
- MK 8200: Marketing Research*
- MK 8710: Customer Relationship Marketing*
Spring Minimester 1
2 courses | 6 hours
- MK 8010: Marketing Metrics
- MK 8700: Digital/Social Media Marketing
Spring Minimester 2
2 courses | 6 hours
- MK 8705: Social Media Intelligence
- MK 8720: Data-Driven Marketing*
Summer Semester
2 courses | 6 hours
- MK 8392: Applied Marketing Strategy
- MK 8620: Product Management*
*Graduate Certificate of Specialization in Brand & Customer Management courses.
Program Outcome
The Master of Science in Marketing is designed primarily for people with an undergraduate business degree who want to distinguish themselves as marketing specialists. The program is designed to provide the in-depth theoretical and applied training needed to excel in a leadership position in marketing.
Program Tuition Fee
Career Opportunities
- Brand Manager
- Business Analyst
- Digital Advisor
- Google ads Consultant
- Marketing Analyst
- Product Manager
- Sales Manager
- Social Media Manager