Keystone logo
Georgia Southwestern State University College of Business and Computing BBA-Marketing
Georgia Southwestern State University College of Business and Computing

Georgia Southwestern State University College of Business and Computing

BBA-Marketing

Americus, USA

BBA

English

Sep 2026

Key Summary

    About : The BBA in Marketing offers students a comprehensive understanding of marketing principles, consumer behavior, and market research. This degree focuses on practical applications and real-world scenarios that prepare students for careers in marketing and business. The program emphasizes both theoretical knowledge and practical skills within a typically 3-4 year time frame.
    Career Outcomes : Graduates may pursue careers in various sectors, such as marketing management, brand management, digital marketing, advertising, and sales. Opportunities exist in both corporate environments and entrepreneurial ventures, equipping students to succeed in a dynamic marketplace.

The Georgia Southwestern School of Business offers a Bachelor of Business Administration in Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As the marketplace continues to become more global and crowded, organizations need to understand how to find and partner with customers and other businesses to grow relationships while also following a strategy to maintain a competitive advantage over competitors and deliver desired outcomes.

Students who major in Marketing at GSW will leave the program with a solid understanding of these concepts along with an understanding of consumer and business behavior. In addition, students will also learn to develop successful partnerships with other companies. Methods to achieve this other than traditional classwork are internships, business clubs, mentorships, cases, and other marketing-related projects.