Bachelor of Science in Business - Marketing Concentration
Fairfax, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 4,897 / per semester **
STUDY FORMAT
On-Campus
* for International student | Domestic student is 1st of February
** in-state tuition full-time (12-15 credits); USD 16,980 - out-of-state tuition full-time (12-15 credits); USD 1,803 - mandatory student fee
Key Summary
Introduction
Marketing is fundamental to the success of all businesses.
Mason's marketing concentration teaches you how to know, understand the needs of, and deliver value to customers.
Why Choose Mason?
Mason's marketing concentration offers a variety of marketing courses so you can tailor the program to your interests. Areas of focus include marketing analytics, marketing communications, business, and federal government marketing, sales management, nonprofit marketing, new product development, and brand management.
Mason marketing students learn how to develop new products, build a brand, set prices, create marketing communications and promotions, manage customer relationships, and analyze consumer behavior and market trends.
Program Outcome
- Produce an acceptable marketing plan
- Demonstrate understanding of the social, global, ethical, and legal contexts of business and be able to reflect on the role of the individual in business
- Demonstrate an understanding of and the ability to apply knowledge of professional skills necessary in the business, including effective business writing
- Demonstrate technical and analytic skills appropriate for success in business
- Demonstrate an understanding of and the ability to apply knowledge of core business disciplines
- Demonstrate knowledge and skills appropriate for specialization in the concentration
- Demonstrate an understanding of how research in business disciplines contributes to knowledge and how such research is conducted
Skills You'll Develop
- Critical thinking
- Public speaking
- Creativity
- Analytical thinking
- Leadership
- Market/trend analysis
- Persuasion
- Social perceptiveness
- Program coordination
- Teamwork
Career Opportunities
Careers that a marketing concentration can help you launch include :
- Advertising Account Manager
- Brand Manager
- Business Development Manager
- Consumer Insights Analyst
- Content Manager
- Customer Relationship Manager/ Customer Engagement Manager
- Digital Media Specialist
- Global Account Manager/ International Marketer
- Marketing Communications Specialist
- Marketing Consultant
- Market Research Analyst
- Media Planner
- Product Marketing Specialist
- Public Relations Specialist
- Retail Buyer
- Sales Representative
- Search Engine Optimization Specialist
- Social Media Manager
Curriculum
Degree Requirements
Total credits: 120
School of Business students pursuing a BS degree must complete a minimum of 120 credits, including the Mason Core requirements, business foundations, business core, and concentration requirements. In addition, the following requirements must be met:
- A minimum of 45 credits at the 300- or 400-level.
- A minimum of 30 credits of School of Business core, capstone, and concentration courses at Mason.
- At least 9 credits required for the specific concentration and BUS 498 Capstone Course: Advanced Business Models (Mason Core) taken at Mason.
- A grade of C or higher earned in the business foundations, business core, and concentration requirements.
Concentration in Marketing (MKTG)
Required Courses
- MKTG 312 Consumer Behavior 3
- MKTG 351 Marketing Research 3
- MKTG 471 Marketing Management 3
Electives
Select four courses from the following: 12
- MKTG 307 Federal Government Marketing
- MKTG 310 Consultative Selling
- MKTG 311 Sales Management
- MKTG 313 Advertising and Marketing Communications
- MKTG 315 Digital Marketing
- MKTG 316 Social Media Marketing Strategy
- MKTG 332 Retailing and E-Commerce Management
- MKTG 333 Business to Business Marketing
- MKTG 335 Strategic Brand Management
- MKTG 352 Marketing Analytics for New Product Development
- MKTG 353 New Product Development
- MKTG 355 Direct Marketing
- MKTG 450 Marketing Consulting
- MKTG 407 Global Marketing
- MKTG 455 Ethnic and Multicultural Marketing
- MKTG 462 Honors Seminar in Marketing (Topic Varies)
- MKTG 481 RS: Marketing in the Nonprofit Sector
- MKTG 491 Seminar in Marketing
- MKTG 492 Internship in Marketing
- MKTG 499 Independent Study
- Any other 300-400 level MKTG courses
Total Credits 21