DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 7,950 / per semester *
STUDY FORMAT
On-Campus
* Barcelona & Madrid Campus fees are EUR7,950. Geneva Campus fees are CHF12,700 per semester. Additional fees may apply
Key Summary
Introduction
The Bachelor of International Management with a specialization in Sports Management is designed to provide you with the organization and communication tools to manage sports events, teams, federations, and sports clubs. Candidates will be equipped to become effective leaders and managers in the sports industry.
Facts
- Duration: 3 years
- Credits: 180 ECTS
- Language: English
- Intakes: March and September
- Degree Awarded: Bachelor of International Management with a specialization in Sports Management
- Transfer Opportunities: We offer our students the option to transfer for a semester between our campuses
- Internships: We support students in gaining practical skills and networking opportunities through internships
Swiss Quality Education
As a leading private institution in Switzerland, Geneva Business School maintains its quality of education through program accreditations & memberships with some of the world’s most respected organizations, providing its students with a distinguished education, excellent professional opportunities, and high-quality learning experiences.
Gallery
Admissions
Curriculum
Program
The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all bachelor’s degrees, from which students may select the desired subjects to study:
General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), Specialization Courses (36 ECTS), and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected specialization.
Beyond the principal business modules offered within each major, an example of some of the specialization subjects can be found below:
- Introduction to Sports Management
- Sports Organizations – Strategic Management
- Media Relations and Communication in Sports
- The Business of Football
- Sports in Consumer Culture
- Sports and Globalization
- Emerging Technologies in the Sports Industry
- International Sports Federations and Organizations
- Sports Events and Facilities
- Sports Industry Innovation, Creativity and Entrepreneurship
- Sports Marketing
- Managing Talent in the Sports Industry
Program Outcome
Over the course of this program, students will:
- Develop communication and technical skills to be a key player in the sector.
- Gain insight into practical business planning and management.
- Learn how to efficiently plan sporting events, manage team organization, merchandising, and marketing.
Bachelor of International Management with a specialization in Sports Management
Program Tuition Fee
Career Opportunities
Career Options
With a Bachelor's (IM) Sports Management specialization, graduates can aspire to work as:
- Gameday Operations Manager
- Public Relations Representative
- Business Analyst
- Athletic Director
- Sports Agent
- Event Manager
- Marketing Director