Bachelor of International Management (with a specialization in Digital Marketing)
- Geneva, Switzerland
- Barcelona, Spain
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
EUR 8,950 / per semester *
STUDY FORMAT
On-Campus
* Barcelona & Madrid Campus fees are EUR8,950 | Geneva Campus fees are CHF14,950 per semester
Key Summary
About: The Bachelor of International Management (with a specialization in Digital Marketing) focuses on the global dynamics of business and equips students with essential management skills.
The program emphasizes digital marketing strategies, market research, and consumer behavior, providing a comprehensive understanding of international markets.
Career Outcomes: Graduates can explore various career paths, including digital marketing manager, brand strategist, market analyst, or international business consultant.
With a strong foundation in both management and digital marketing, students are well-prepared for roles in fast-paced business environments.
The Bachelor of International Management with a specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication. Graduates will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks.
Facts
- Duration: 3 years
- Credits: 180 ECTS
- Language: English
- Intakes: March and September
- Degree Awarded: Bachelor of International Management with a specialization in Digital Marketing
- Transfer Opportunities: We offer our students the option to transfer for a semester between our campuses
- Internships: We support students in gaining practical skills and networking opportunities through internships
Swiss Quality Education
As a leading private institution in Switzerland, Geneva Business School maintains its quality of education through program accreditations & memberships with some of the world’s most respected organizations, providing its students with a distinguished education, excellent professional opportunities, and high-quality learning experiences.
Program
The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all bachelor’s degrees, from which students may select the desired subjects to study:
General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), Specialization Courses (36 ECTS), and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected specialization.
Beyond the principal business modules offered within each major, an example of some of the specialization subjects can be found below:
- E-commerce: Micro- Multinationals
- Persuasion and Customer Decision Making
- Social Media Marketing
- Pay Per Click Advertising
- Applied Digital Marketing Strategies
- Digital Revolution
- Digital Analytics for Marketing Professionals
- Digital Marketing Channels
- Linkedin Marketing
- Digital Techniques
- Conversion Optimization
- Applied Digital Marketing Strategies
The course will enable students to:
- Understand new technologies and use them to their full potential.
- Gain expertise in the development of marketing strategies.
- Effectively leverage social media networks to push business growth.
Bachelor of International Management with a specialization in Digital Marketing
Career Options
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director