DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 7,950 / per semester *
STUDY FORMAT
On-Campus
* Barcelona & Madrid Campus fees are EUR7,950. Geneva Campus fees are CHF12,700 per semester. Additional fees may apply
Key Summary
Introduction
The Bachelor of International Management with a specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication. Graduates will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks.
Facts
- Duration: 3 years
- Credits: 180 ECTS
- Language: English
- Intakes: February and September
- Degree Awarded: Bachelor of International Management with a specialization in Digital Marketing
- Transfer Opportunities: We offer our students the option to transfer for a semester between our campuses
- Internships: We support students in gaining practical skills and networking opportunities through internships
Swiss Quality Education
As a leading private institution in Switzerland, Geneva Business School maintains its quality of education through program accreditations & memberships with some of the world’s most respected organizations, providing its students with a distinguished education, excellent professional opportunities, and high-quality learning experiences.
Gallery
Admissions
Curriculum
Program
The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all bachelor’s degrees, from which students may select the desired subjects to study:
General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), Specialization Courses (36 ECTS), and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected specialization.
Beyond the principal business modules offered within each major, an example of some of the specialization subjects can be found below:
- E-commerce: Micro- Multinationals
- Persuasion and Customer Decision Making
- Social Media Marketing
- Pay Per Click Advertising
- Applied Digital Marketing Strategies
- Digital Revolution
- Digital Analytics for Marketing Professionals
- Digital Marketing Channels
- Linkedin Marketing
- Digital Techniques
- Conversion Optimization
- Applied Digital Marketing Strategies
Program Outcome
The course will enable students to:
- Understand new technologies and use them to their full potential.
- Gain expertise in the development of marketing strategies.
- Effectively leverage social media networks to push business growth.
Bachelor of International Management with a specialization in Digital Marketing
Program Tuition Fee
Career Opportunities
Career Options
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director