Master in AI Marketing & Digital Communication
Rome, Italy
Master degree
DURATION
9 months
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 6,900
STUDY FORMAT
On-Campus
Key Summary
About: The Master in AI Marketing & Digital Communication covers marketing fundamentals, social media and digital communication, AI and digital tools (ChatGPT, Canva AI, HeyGen, CRM, Google Analytics 4), e-commerce and performance marketing, project work with real business cases, soft skills and English for marketing, and preparation for professional certifications. You’ll do group projects, campaign simulations, and hands-on content, analytics and automation practice.
Career Outcomes: Graduates can work as Digital Marketing Specialist, Social Media Manager, Brand Manager, SEO/SEM Specialist, E‑commerce Specialist, or AI Marketing Specialist. The programme includes a guaranteed internship, mentoring, company events and Internship Day with live interviews.
The Master in AI Marketing & Digital Communication at GEMA Business School is an ASFOR accredited Master, which places it among the best digital marketing masters in Italy.
Choosing a Master's in AI Marketing and Digital Communication means investing in excellent training to become experts in digital marketing, digital communication strategies, and advanced social media management using artificial intelligence tools. This program is designed for motivated graduates who want to stand out in the digital marketing and communications sector by developing practical skills and strategies ready for today's market.
The GEMA Master's program meets the needs of those seeking AI marketing skills, professional social media management , data-driven digital strategies, and guaranteed rapid job placement.
Curriculum Vitae
The master's educational path includes modules on:
Marketing fundamentals: key knowledge of segmentation, market analysis, multichannel strategies, digital brand evolution, and strategic marketing management.
Digital and Social Media Management: content creation, social campaign management (Facebook, Instagram, LinkedIn, TikTok, YouTube), analysis of results, community management, influencer marketing strategy and social advertising.
AI & Digital Tools: Use of generative AI tools (ChatGPT, Canva AI, HeyGen, CRM and marketing automation), data analytics, Google Analytics 4, programmatic advertising, and AI for content creation.
E-commerce & Performance Marketing: SEO and SEM techniques, sales funnel creation, e-commerce platform management (Amazon, Shopify, WooCommerce), conversion rate optimization, and digital advertising.
Project Work and Business Cases: Group work on real business projects, project management simulations, and project work on innovative campaigns and strategies with the support of business coaches.
Soft skills & English for Marketing: leadership, digital teamwork, problem solving, effective communication, exercises in English applied to the marketing context, and business presentation skills.
Professional certifications: preparation for Google Ads, Facebook Blueprint, Microsoft Excel for Marketing, Google Analytics, and other job-recognized certifications.
Marketing Fundamentals Module
- General management;
- The origins of Marketing and its evolution;
- Product and Brand Management;
- Digital Project Management.
Digital Scenarios Module
- Innovation and Digital Marketing Strategy: dynamics, Digital Transformation processes;
- Social Media Marketing 1: Planning and Managing Social Media Strategies; Effective Marketing;
- Social media marketing 2: Influencer and Video Marketing;
- AI Gen and No Coding;
- SEO and Web Content Marketing;
- Social media marketing 3: workshop focusing on Meta and X;
- Search Engine Advertising: Google Ads and Programmatic Buying.
E-commerce module
- E-commerce and implementation strategy;
- CRM & Marketing Automation;
- Affiliate Marketing & Loyalty;
Project work
Final project that offers students the unique opportunity to directly apply the skills and knowledge acquired during the course in a real-world context , working on concrete assignments commissioned by partner companies.
Skill Boost Module
- Soft Skills: managerial skills;
- English at work;
- Microsoft Excel at work;
- Thematic seminars and company testimonials;
- Project Work.
Guaranteed internship
- Career Lab: practice sessions to successfully face job interviews.
- Stage Day: a day during which the
Companies conduct actual selection interviews with students for placement in internships. - Internship On: start of the 3-month internship, aimed at permanent placement in the company.
At the end of the Master in AI Marketing & Digital Communication, students will be able to:
- Design and manage integrated digital marketing strategic plans with AI tools
- Plan, monitor and optimize social media marketing and digital advertising campaigns across all major platforms
- Implement innovative customer experience, funnel automation, data-driven marketing and CRM automation solutions
- Operate as specialists in AI applied to marketing, content strategy, branded content and influencer marketing
- Analyze data and metrics to optimize digital campaign performance
Guaranteed placement: over 98% of participants find employment within 6 months of completing the internship , thanks to a consolidated network of corporate partnerships and a dedicated career coaching and job placement service .
Each edition of the Master's program offers four scholarships that partially cover the tuition fees. The scholarships are awarded to candidates who are eligible after the selection process and possess a valid ISEE certificate of no more than €30,000.00.
The selection of beneficiaries will follow a priority criterion based on ISEE income , rewarding those with more limited financial resources, according to the parameters established by current legislation.
Find out if you too can access financial aid for the Master's program : apply now and request your scholarship.
The Master prepares professionals who are highly sought after by the job market:
- Digital Marketing Specialist
- Social Media Manager
- Brand Manager
- Digital Communication Strategist
- SEO/SEM Specialist
- Content Strategist and Content Creator
- Community Manager
- Digital Project Manager
- Data Analyst for digital marketing
- E-commerce Specialist
- Performance Marketing Specialist
- AI Marketing Specialist
Career opportunities in national and multinational companies, communications and digital marketing agencies, innovative startups, digital divisions of large groups, and consulting firms, with guaranteed in-company internships and active placement services. Resume writing support, job interview simulations in Italian and English, and personalized career coaching are available.
Professional experiences:
- Guaranteed internship in partnership with major national and multinational companies
- Exclusive events with company testimonials
- Individual mentoring and business coaching
- Internship Day with face-to-face interviews with partner companies
The Master's in AI Marketing & Digital Communication is aimed at graduates and undergraduates of all disciplines, with strong motivation and a desire to quickly enter the digital marketing, social media management, and AI-driven communications sectors.
Admission requirements:
- Bachelor's or Master's degree in any discipline
- Knowledge of the English language at least equal to level B1 of the CEFR (Common European Framework of Reference)
- Not having reached the age of 33 on the date of completion of the course
Ideal profile: Young people with an interest in technology, analytical skills, a focus on personal and team growth, creativity, problem-solving skills, and a desire to challenge themselves in a dynamic professional environment .
Selection process divided into:
- Abstract, Numerical, and Verbal Reasoning Tests (Graduate and Managerial Assessment)
- Projective aptitude test
- Motivational personal interview
- Multimedia English language test
GEMA Business School is a benefit corporation. Every year, we donate part of our profits to support young people experiencing economic and social hardship because we believe that talent should not know social barriers.
Choosing GEMA is an ethical choice as well as being synonymous with certified training quality:
-ASFOR Accreditation Master,
-GEMA has been recognized by EDUNIVERSAL as one of the best independent business schools in Italy;
-98% guaranteed placement;
-Teaching always updated on the latest digital and AI trends, teaching staff with concrete experience in digital marketing and artificial intelligence,
-A vast network of partner companies and a stimulating and professional training environment .
Distinctive strengths:
- Integrating innovative digital marketing practices with AI tools for automation
- Omnichannel communication models and data-driven strategies
- Attention to personal development and managerial soft skills
- Preparation for recognized professional certifications (Google, Meta, Microsoft)
- Network with industry professionals and successful alumni
- Practical training on real projects with corporate clients
- Personalized support in your career development journey
The key keywords for the GEMA program are: rapid placement, AI marketing, digital strategy, sponsored social media, corporate project work, certified digital skills, marketing automation, e-commerce management, managerial soft skills, Google and Meta certifications, digital PR, influencer marketing, artificial intelligence communication, digital transformation, professional social media management, high employment rate for Master's degree marketing programs, available Master's degree scholarship, clear entry requirements, innovative blended learning, ASFOR-accredited business school .
The Postgraduate Master's Degree in AI Marketing & Digital Communication takes place in personat our Rome office and online for some lessons.
GEMA Business School is located in the Cinecittà 2 Business District. The area hosts the offices of numerous companies, as well as a shopping center offering a full range of services, including shops, bars, restaurants, a post office, a supermarket, and a bookstore.
Modern, digital classrooms equipped with cutting-edge technologies
- Coworking spaces for group projects
- Commercial and catering services
- Library and study area reserved for students
- High-speed connectivity and computer stations
Blended learning and digital tools:
- In-person lessons and integrated online mode
- Support for Microsoft Teams, OneDrive, and SharePoint platforms
- Digital teaching materials and exclusive online resources
- Lecture recordings available on demand
Limited-entry classes: maximum 25 participants for personalized learning, ongoing support, and quality networking.