Master of Science (MSc) in Management with Digital Marketing in Malta
Santa Venera, Malta
MSc
DURATION
12 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 8,900 / per course *
STUDY FORMAT
Distance Learning, On-Campus
* Total program fee in Malta: €8,900, including registration, administrative, and program fees.
Key Summary
Develop advanced management expertise with a practical focus on digital strategy, SEO, paid media, analytics, content, customer journeys, and marketing technology. The program combines specialist coursework with applied projects and collaboration in an international, English-speaking classroom.
Program structure: Full-time study takes one year and carries 90 ECTS. Classes are delivered face to face on the Malta campus.
Qualification and recognition: Master of Science (MSc) in Management (Digital Marketing), 90 ECTS, MQF/EQF Level 7. The qualification is licensed by the Malta Further & Higher Education Authority (license 2020-012).
Institutional accreditation: GBSB Global Business School is internationally accredited by ACBSP and ASIC.
Why study MSC with Digital Marketing at GBSB Global in Malta?
Become a leader in digital marketing by honing in on the areas of Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, marketing automation, digital advertising, and content management. Study at GSBB Global, recognized for its digital tools and using these to further advance students’ employment marketability.
- Recognized in the QS Business Master’s Rankings: Marketing 2025.
- QS 5-Star rated in Online Learning, Academic Development, Social Sciences and Management, Teaching, Employability, and Inclusiveness.
- Eduniversal 2025: 2 Palmes of Excellence for Strong Regional Influence; listed among the world's 1,000 Best Business Schools and Spain's top 10.
- Ranked the #1 AI Business School in Spain by Asescon.
- Recognized in the Forbes Spain 2026 business education rankings and named among Spain's Top 5 business schools for AI training for managers.
- Internationally accredited by ACBSP and ASIC; recognized as a Microsoft Showcase School.
A mix of core and elective courses (a total of 90 ECTS credits), including:
BECOME A LEADER AND ENHANCE YOUR SOFT SKILLS
Effective Teamwork and Project Management (6 ECTS)
LEARN THE FUNCTIONAL AREAS OF BUSINESS
Operations Management (6 ECTS)
Finance for Management (8 ECTS)
DEVELOP A TRULY GLOBAL MARKETING STRATEGY
Strategic Management and Analytics (8 ECTS)
Economics and Geopolitics (6 ECTS)
Strategic Marketing (6 ECTS)
BOOST MARKETING GROWTH WITH DIGITAL TRANSFORMATION AND BUSINESS INTELLIGENCE
Digital Transformation, Innovation and Technology (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)
- Digital Economy and Its New Driving Forces
- Digital Strategy and Transformation
- Drucker’s 7 Sources of Innovation, Open Innovation
- Strategic Approaches to Managing Innovation
- Disruption Theory
- Digital Transformation Journey
- Analytics Tools and Machine Learning (ML) Tools and Techniques
- Artificial Intelligence (AI)
- Big Data Landscape Architecture
- Future of Business Intelligence
- Internet of Things (IoT)
- Data-driven Business Models (DDBM)
HARNESS THE POWER OF SOCIAL MEDIA MARKETING TO CAPTURE TODAY’S CUSTOMERS
Social Media Marketing (6 ECTS)
- Social Media Marketing Strategy
- Social Media Communication Plan
- Types of Social Media, Professional Use and Advertising
- Digital Branded Content and Digital Storytelling
- Viral Marketing and Communication
- Analytical Tools for Social Media
LEVERAGE WEB AND MOBILE MARKETING TO BUILD E-COMMERCE AND DRIVE SALES
Web and Mobile Marketing (6 ECTS)
E-Commerce and Digital Customer Loyalty (6 ECTS)
- Ecosystems in the Web and Mobile Market
- Data Protection and Privacy Issues in Web and Mobile Marketing
- User Experience (UX), Responsive Design and Customer Journey
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Appstore Search Optimization (ASO)
- Monetization Approaches in Mobile Marketing
- Omnichannel Marketing
- B2B and B2C Digital Business Models in E-commerce
- E-commerce Technology Requirements
- Customer Acquisition in E-commerce
- Designing a Customer Loyalty Program
- Marketing Automation
- E-commerce Personalization Strategies
- E-commerce Gamification
SUM UP YOUR SKILLS AND LEADERSHIP WITH A COMPREHENSIVE FINAL PROJECT
Final Project (20 ECTS)
A Final Project (Capstone) is a multifaceted assignment that serves as a culminating academic and intellectual experience for Master students. Students take what they have learned throughout the course of their Master’s program and apply it to examine a specific idea/problem within their area of specialization. A Final Project involves the identification of an existing problem in a real-world setting and the application of learned skills and methods to develop a solution that addresses the problem directly. There are several options among which students can choose for developing their Final Project: either it may be geared toward research or may be more oriented toward problem-solving. Solutions offered by students are usually interactive and realistic, meaning they can be implemented and used either in professional life or in further research and study.