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GBSB Global Business School Master in Digital Marketing and E-Commerce in Madrid
GBSB Global Business School

Master in Digital Marketing and E-Commerce in Madrid

Madrid, Spain

9 Months

English

Full time

Request application deadline

Apr 2025

EUR 8,750

On-Campus

Key Summary

    About: The Master in Digital Marketing and E-Commerce in Madrid provides a comprehensive education in digital marketing strategies, e-commerce management, and data analysis. You'll learn how to create effective online marketing campaigns and understand consumer behavior in the digital landscape. This program also emphasizes practical experience through case studies and projects.
    Career Outcomes: Graduates may pursue careers in various fields such as digital marketing, e-commerce management, social media strategy, SEO/SEM consultancy, and brand management. Opportunities are available in both startup environments and established corporations.

Introduction

With the advancements in digital technologies and importance of ecommerce changing individualsโ€™ buying habits, there is no wonder why the marketing dynamic has evolved. Master in Digital Marketing in Madrid will prepare students for the very exciting, fast-paced business environment focused on digital marketing strategies. Become a leader in this field, learning the most effective tools and techniques employed online through social media and other ecommerce platforms in todayโ€™s digital marketing realm.

The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and e-commerce.

Program Highlights

  • Leadership in Digital Education in Spain.
  • Faculty with Digital Marketing and E-commerce Experience.
  • Students from 100 Different Countries.
  • Multiple Company Visits and Practical Knowledge.
  • Learning-by-Doing Teaching Methodology.
  • Digital marketers are in high demand and are the most hired type of marketing professional.

WHY GBSB GLOBAL?

  • The only business school in Spain with an international accreditation from ASIC.
  • The first and only official Microsoft School in Spain, accredited by Microsoft as a leader in digital education, providing students with the most state-of-the-art learning experience from day one.
  • Official Microsoft Showcase School.
  • The only business school in Barcelona and Madrid with the status of ACCA Computer Based Examination Center.
  • Member of The Accreditation Council for Business Schools and Programs (ACBSP), USA
  • Recorded as ONE OF THE BEST BUSINESS SCHOOLS in Europe by MYBS (Mind Your Own Business School).
  • Recognized as a LEADER IN GLOBAL EDUCATION by Newsweek Magazine.
  • Ranked No. 1 in Europe in the Guide to Sustainability Schools.
  • OFFICIAL MEMBER of the European Council for Business Education (ECBE).
  • Repetitive winner of International Business Ethics Case Competition, USA.
  • Global Diversity | Students from 100+ countries and faculty from 20+ countries.
  • Focus on Innovation | From teaching methods, course curriculum and workshops to fully digitalized educational environment we are all about innovation and challenging status quo.
  • Employability & Career Development Opportunities | Practical knowledge and skills, career counseling and individual coaching sessions.
Read more on the institution's website

Program Outcome

Curriculum

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Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam โ€“ the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions youโ€™ll find in the exam.

About the School

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