Madrid, Spain
DURATION
9 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 8,750
STUDY FORMAT
On-Campus
Key Summary
Introduction
With the advancements in digital technologies and importance of ecommerce changing individuals’ buying habits, there is no wonder why the marketing dynamic has evolved. Master in Digital Marketing in Madrid will prepare students for the very exciting, fast-paced business environment focused on digital marketing strategies. Become a leader in this field, learning the most effective tools and techniques employed online through social media and other ecommerce platforms in today’s digital marketing realm.
The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and e-commerce.
Program Highlights
- Leadership in Digital Education in Spain.
- Faculty with Digital Marketing and E-commerce Experience.
- Students from 100 Different Countries.
- Multiple Company Visits and Practical Knowledge.
- Learning-by-Doing Teaching Methodology.
- Digital marketers are in high demand and are the most hired type of marketing professional.
Why GBSB Global?
- The only business school in Spain with an international accreditation from ASIC.
- The first and only official Microsoft School in Spain, accredited by Microsoft as a leader in digital education, providing students with the most state-of-the-art learning experience from day one.
- Official Microsoft Showcase School.
- The only business school in Barcelona and Madrid with the status of ACCA Computer Based Examination Center.
- Member of The Accreditation Council for Business Schools and Programs (ACBSP), USA
- Recorded as ONE OF THE BEST BUSINESS SCHOOLS in Europe by MYBS (Mind Your Own Business School).
- Recognized as a LEADER IN GLOBAL EDUCATION by Newsweek Magazine.
- Ranked No. 1 in Europe in the Guide to Sustainability Schools.
- OFFICIAL MEMBER of the European Council for Business Education (ECBE).
- Repetitive winner of International Business Ethics Case Competition, USA.
- Global Diversity | Students from 100+ countries and faculty from 20+ countries.
- Focus on Innovation | From teaching methods, course curriculum and workshops to fully digitalized educational environment we are all about innovation and challenging status quo.
- Employability & Career Development Opportunities | Practical knowledge and skills, career counseling and individual coaching sessions.
Program Outcome
Why study Master in Digital Marketing in Madrid?
As students pursue their Master's degree in Digital Marketing in Madrid, they will gain in-depth knowledge and practical skills in utilizing digital marketing and ecommerce concepts, strategies, and the technologies that underpin them. This program provides a comprehensive understanding of the digital landscape, empowering students to employ effective marketing strategies in the digital realm. Through engaging in real-world digital marketing projects, analyzing informative case studies, networking with industry professionals, and leveraging innovative digital applications and simulations, students will sharpen their skills and gain hands-on experience in the field of digital marketing.
Curriculum
What you will learn
Managerial proficiencies of worldwide leaders:
Studying for a Master in Digital Marketing in Madrid prepares students to lead teams, negotiate, and communicate effectively in international environments managing various digital marketing and e-commerce projects.
Agile methodologies and design thinking:
Learn the key concepts and philosophy behind these two methodologies that will aid students in quickly advancing their careers.
Digital marketing communications:
The digital marketing communications field is fundamentally the equivalent of the traditional marketing communications mix. Students become accustomed to digital marketing communications tools which include display ads and pay-per-click advertising, in addition to many others.
Ecommerce management:
Learn how to stay relevant and competitive using intelligent e-commerce and e-business management solutions. Gain the skills and training needed to succeed in e-commerce as you study for your Master in Digital Marketing in Madrid.
Rankings
- Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
- Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- Awarded as a Five Stars Business School for Teaching Quality by QS Ranking System
- The only higher education institution in Spain accredited by Microsoft as a leader in digital education
- Received 3 top scores in U-Multirank for divisions of Research, Teaching & Learning, and International Orientation