GBSB Global Business School - Online programs

Online Master of Science in Digital Marketing

What you will learn

Managerial proficiencies of Worldwide leaders:
Studying for a Master in Digital Marketing in Barcelona prepares students to lead teams, negotiate, and communicate effectively in international environments managing various digital marketing and e-commerce projects.

Digital marketing applied to marketing management:
Gain knowledge about the digital marketing tools and techniques used widely in today’s global marketing sector.

Digital marketing communications:
The digital marketing communications field is fundamentally the equivalent of the traditional marketing communications mix. Students become accustomed to digital marketing communications tools which include display ads and pay-per-click advertising, in addition to many others.

E-commerce management:
Learn how to stay relevant and competitive using intelligent e-commerce and e-business management solutions. Gain the skills and training needed to succeed in e-commerce as you study for your Master's in Digital Marketing in Barcelona.

Digital Strategy:
Acquire the foundation for the implementation of digital marketing strategies and utilize the foremost information technologies on the market which have changed business models in recent times.

Program Structure:

• Effective Teamwork and Project Management (6 ECTS)
• Strategic Management and Analytics (8 ECTS)
• Economics and Geopolitics (6 ECTS)
• Strategic Marketing (6 ECTS)
• Operations Management (6 ECTS)
• Finance for Management (8 ECTS)
• Digital Transformation, Innovation, and Technology (6 ECTS)
• Business Intelligence in the Era of Big Data and AI (6 ECTS)
• Social Media Marketing (6 ECTS)
• Web and Mobile Marketing (6 ECTS)
• E-Commerce and Digital Customer Loyalty (6 ECTS)

• Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
• Awarded as a Five Stars Business School for Teaching Quality by QS Ranking System
• The only higher education institution in Spain accredited by Microsoft as a leader in digital education
• Received 3 top scores in U-Multirank for divisions of Research, Teaching & Learning, and International Orientation

Knowledge:

• Has comprehensive specialized knowledge and understanding of how cultural, economic, political, and technological frameworks affect management practices and how they can be managed effectively;
• Identifies and evaluates theoretical approaches necessary for planning and decision-making in business. These include ideas that support the modeling and management of the decisions across a broad range of functional areas;
• Has relevant knowledge of organizations, and their role in pursuing sustainable business in the context in which they operate and how they are managed in compliance with codes of ethics and Corporate Social Responsibility;
• Has a critical understanding of business continuity management including knowledge of possible risks and regulatory environments that can impact business operations;
• Has comprehensive knowledge about methods to manage innovation processes and digital technologies that are in demand, and the implications of digital technologies for individuals and societies;
• Identifies and evaluates key issues related to administering the human elements when managing projects such as teamwork, communication, motivation, and diversity;
• Has a comprehensive and critical understanding of the principal current research issues in management as well as in a specific industry or functional area of personal professional interest;
• Possesses multi-disciplinary theoretical and practical knowledge of management in a specific industry or functional area of personal and professional interest.

Skills:

• Performs critical evaluation and analysis of the business environment and of the main concepts, structures, and approaches of strategic business management with incomplete or limited information;
• Demonstrates capability in using specialized skills to make decisions and create global strategies in different business operations, digital transformation, and finance in order to adapt to a fast-changing business environment;
• Demonstrates leadership skills necessary to empower, inspire and manage teams, innovation, and creative problem-solving while managing a business;
• Develops new skills in response to emerging knowledge and techniques in the domain of business management including digital skills and the use of modern technologies;
• Develops an ability to identify and assess risks relating to the business, digital and financial environment and to design strategies to mitigate specific managerial risks;
• Monitors and maintains compliance with appropriate business regulations and formulates practical responses to the legal and external environment challenges associated with operating a business;
• Demonstrate capability in using data referring to business analytics to better forecast and execute business strategies and operations;
• Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process, and application of strategies;
• Demonstrate specialized knowledge of management that include reflecting on social and ethical responsibilities linked to the execution of the managerial function.

Competencies:

• Demonstrates the ability to respond to the main political, economic, social, and technological variables and to formulate the priorities and strategies necessary for an organization to succeed considering the global outlook and trends;
• Manages business projects by establishing a global vision that incorporates every facet of business development and constructs innovation and cultural diversity as an advantage in business contexts that are complex and unpredictable and require new strategic approaches;
• Is accountable for managing people and practicing management with commitment to democratic values and sustainability adopting the practices based on learning, service and social inclusion;
• Demonstrates autonomy in the direction of personal development and lifelong learning applicable to the business environment;
• Creates a research-based diagnosis to problems in management by integrating knowledge from new or interdisciplinary fields in management and makes judgements with incomplete or limited information;
• Engages in critical analysis in the area of management and demonstrates independent thought, evaluation and problem-solving underpinned by evidence-based arguments;
• Take responsibility for contributing to professional knowledge in management or a specific industry/functional area of personal professional interest by identifying an existing business problem and by conducting original research.

The Online Master in Digital Marketing prepares students to enter the revolutionary tech industry. Students earning their Master's in digital marketing and e-commerce from GBSB Global Business School will be armed with the most up-to-date digital marketing concepts and techniques, preparing them for their exciting futures in this popular industry.

NEW PRODUCT DEVELOPMENT MANAGER

ONLINE REPUTATION MANAGER (ORM)

E-COMMERCE MANAGER

CONSUMER/DIGITAL AUDIENCE ANALYST

DIGITAL MARKETING MANAGER

CRM MANAGER (CUSTOMER RELATIONSHIP MANAGEMENT)

BRAND MANAGER

CONTENT MANAGER

DIGITAL COMMUNICATION & DIGITAL MEDIA MANAGER

SEO & WEB POSITIONING MANAGER

DIGITAL ASSETS ANALYST

Digital marketers are highly sought after and are increasingly the most hired type of marketing professional.