GBSB Global Business School - Online programs

Online Master in Sports Management

• Foundations of Sport Management
• Ethical Principles in Sport Management
• Leadership Principles in Sport Management
• Sports Marketing
• Strategic and Operational Planning
• Human Resource Management
• Performance Management
• Governance in International Sport
• Business Strategies in International Sport
• Sport Economics

Program Structure:

• Operations Management (6 ECTS)
• Finance for Management (8 ECTS)
• Strategic Management and Analytics (8 ECTS)
• Economics and Geopolitics (6 ECTS)
• Sports Business Management and Strategy (6 ECTS)
• Global Sports Business and Industry (6 ECTS)
• Effective Teamwork and Project Management (6 ECTS)
• Talent Development and Management (6 ECTS)
• Strategic Marketing (6 ECTS)
• Sports Marketing, Promotion, and Event Management (6 ECTS)
• Digital Transformation, Innovation, and Technology (6 ECTS)

What You Will Learn

Organization of Sports Management:

Online Master with Sports Management Students Will Discover How Multifaced the Field of Sports Management Is and How the Legal Contracts, Marketing Initiatives, Sales, and Operations Are Interconnected.

Enterprise and Operations:

Gain the Essential Business Acumen Such as Finance, Accounting, and Administration, Needed to Oversee Multiple Departments within the Organization and Lead Teams Effectively.

Marketing for Sports:

Examine What Successful Sports Marketing Looks like from Product, Price, Place, and Promotion to Marketing Research, Strategy, Segmentation, Branding, Sponsors, Venue Licensing and Event Management, Global Marketing, and Public Relations.

Worldwide Sports Administration:

Cultivate the Cultural Aptitude to Traverse Borders and Work with a Diverse Network of Professionals and Athletes by Sharpening Your Communication, Collaboration, and Leadership Skills.

Events Management:

Find a Niche Market in Events during Your Online Masters in Sports Management. if You Enjoy Planning, Organizing, and Executing Functions from Triathlons to Tennis Tournaments, Concerts to Charity Games, and Everything in between, Gbsb Global Will Prepare You with the Tools and Know How to Plan Small- and Large-Scale Events.

Knowledge:

• Has comprehensive specialized knowledge and understanding of how cultural, economic, political, and technological frameworks affect management practices and how they can be managed effectively;
• Identifies and evaluates theoretical approaches necessary for planning and decision-making in business. These include ideas that support the modeling and management of the decisions across a broad range of functional areas;
• Has relevant knowledge of organizations, and their role in pursuing sustainable business in the context in which they operate and how they are managed in compliance with codes of ethics and Corporate Social Responsibility;
• Has a critical understanding of business continuity management including knowledge of possible risks and regulatory environments that can impact business operations;
• Has comprehensive knowledge about methods to manage innovation processes and digital technologies that are in demand, and the implications of digital technologies for individuals and societies;
• Identifies and evaluates key issues related to administering the human elements when managing projects such as teamwork, communication, motivation, and diversity;
• Has a comprehensive and critical understanding of the principal current research issues in management as well as in a specific industry or functional area of personal professional interest;
• Possesses multi-disciplinary theoretical and practical knowledge of management in a specific industry or functional area of personal and professional interest.

Skills:

• Performs critical evaluation and analysis of the business environment and of the main concepts, structures, and approaches of strategic business management with incomplete or limited information;
• Demonstrates capability in using specialized skills to make decisions and create global strategies in different business operations, digital transformation, and finance in order to adapt to a fast-changing business environment;
• Demonstrates leadership skills necessary to empower, inspire and manage teams, innovation, and creative problem-solving while managing a business;
• Develops new skills in response to emerging knowledge and techniques in the domain of business management including digital skills and the use of modern technologies;
• Develops an ability to identify and assess risks relating to the business, digital and financial environment and to design strategies to mitigate specific managerial risks;
• Monitors and maintains compliance with appropriate business regulations and formulates practical responses to the legal and external environment challenges associated with operating a business;
• Demonstrate capability in using data referring to business analytics to better forecast and execute business strategies and operations;
• Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process, and application of strategies;
• Demonstrate specialized knowledge of management that include reflecting on social and ethical responsibilities linked to the execution of the managerial function.

Competencies:

• Demonstrates the ability to respond to the main political, economic, social, and technological variables and to formulate the priorities and strategies necessary for an organization to succeed considering the global outlook and trends;
• Manages business projects by establishing a global vision that incorporates every facet of business development and constructs innovation and cultural diversity as an advantage in business contexts that are complex and unpredictable and require new strategic approaches;
• Is accountable for managing people and practicing management with commitment to democratic values and sustainability adopting the practices based on learning, service and social inclusion;
• Demonstrates autonomy in the direction of personal development and lifelong learning applicable to the business environment;
• Creates a research-based diagnosis to problems in management by integrating knowledge from new or interdisciplinary fields in management and makes judgements with incomplete or limited information;
• Engages in critical analysis in the area of management and demonstrates independent thought, evaluation and problem-solving underpinned by evidence-based arguments;
• Take responsibility for contributing to professional knowledge in management or a specific industry/functional area of personal professional interest by identifying an existing business problem and by conducting original research.

BSB Global’s Online Master with Sports Management concentrates on core business theory in addition to specialized sports industry themes, including events organization, PR and marketing, contracting, budgeting, and sales management. The intention is to provide students with the expertise to navigate diverse sports-related matters and beyond, as an all-around business professional with a comprehensive theoretical and practical acumen.

Sports management can be pursued on a local, regional, national, and international scale and can include various institutions - municipal recreation, private organizations, collective associations, nationally sponsored sports functions, amateur sports, college-level athletics, or professional events and athletes. Online Master with Sports Management graduates will be prepared to dive into this dynamic business environment with everything that it covers.

See a selection of Sports Management careers you can possibly explore as an Online Master with a Sports Management diploma holder:

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