GBSB Global Business School - Online programs
Online Master in E-Gaming Innovation
Online, Spain
Master degree
DURATION
9 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
TUITION FEES
EUR 9,000
STUDY FORMAT
Distance Learning
Key Summary
About: The Online Master's in E-Gaming Innovation at GBSB Global Business School connects creative and commercial game development. You'll learn user-centred design, analytics for live operations, platform strategy, AI-enabled marketing and monetisation. The practical, project-based curriculum includes a capstone. The programme is a nine-month online format with interactive courses and live discussions.
Career Outcomes: Graduates move into roles such as Game Producer, Product Manager (Gaming), Live Operations Manager, Monetisation Strategist, E-Sports Business Manager, Gaming Marketing Director, UX Designer (Gaming), Platform Partnership Manager, Gaming Startup Founder, Business Development Manager (Gaming/Entertainment) in game studios, publishers, streaming, mobile gaming and interactive entertainment ventures.
A successful game lives far beyond launch day. Player experience, live operations, monetisation, platform choices, and community trust all influence whether people keep playing and whether the business can grow.
The Online Master's in E-Gaming Innovation helps you connect those creative and commercial decisions. You'll explore how user-centred design shapes engagement, how analytics can guide live operations, how publishers and platforms create value, and how sustainable monetisation supports long-term player relationships.
The work is practical. You'll examine gaming business models, use AI-enabled marketing concepts, respond to product and platform challenges, and collaborate on projects that mirror industry workflows. In the capstone, you'll develop an actionable response to a gaming challenge.
The nine-month online format combines interactive courses, live discussions, and teamwork across time zones, giving you room to study alongside your current commitments. GBSB Global's Microsoft Showcase School platform supports the digital learning experience. The business school was ranked #1 in Executive Education by Forbes Spain in 2024 and recognised by Newsweek as a global leader in education.
Foundations
Understand how the gaming ecosystem works, where value is created, and how sustainable innovation can guide growth.
- The Business of E-Gaming
- Sustainable Innovation: Leading the Future Responsibly
Design
Explore the choices that shape player experience, from user-centred design to AI-enabled marketing and emerging technology.
- Game Design Thinking and User Experience
- AI in Customer Experience and Marketing
- Innovation and Emerging Technologies in Gaming
Strategy
Connect engagement to the commercial model through monetisation, publishing, analytics, platform decisions, and governance.
- Monetisation, Publishing and Platform Strategy
- Business Intelligence and Analytics Implementation
- Cyber Risk Management, Governance and Ethics
Leadership
Build the skills to develop an idea, lead change, and make decisions in a fast-moving product environment.
- Innovation and Venture Development
- Transformative Leadership and Change Management
- Business Simulation Project
Capstone Project
Bring the program together in a practical group project. You can analyse an organisation, develop a case study, or research a gaming challenge and turn your findings into an actionable solution.
- The program page states Forbes Spain's #1 choice among Executive and Top Management Programs
- Forbes Spain and Newsweek acknowledge GBSB Global as a top-tier business school and a leader in global education (2024)
By the end of the nine months, you should be ready to:
- Design engaging gaming experiences using user-centred methodologies
- Develop and implement monetisation and platform strategies
- Apply data-driven insights and analytics to optimise player engagement
- Lead product development from concept to market launch
- Navigate governance, ethics, and risk management in gaming
- Build and scale gaming ventures and interactive entertainment products
- Apply AI-enabled marketing to gaming audiences
You'll earn a Master of Arts in E-Gaming Innovation from GBSB Global Business School.
The program connects creative product thinking with the commercial and operational side of gaming, supporting paths such as:
- Game Producer
- Product Manager (Gaming)
- Live Operations Manager
- Monetisation Strategist
- E-Sports Business Manager
- Gaming Marketing Director
- UX Designer (Gaming)
- Platform Partnership Manager
- Gaming Startup Founder
- Business Development Manager (Gaming/Entertainment)
You could apply these skills in game studios, publishing, e-sports, streaming, mobile gaming, and interactive entertainment ventures.
- Global Executive Education - A flexible online learning experience of Forbes Spain’s #1 choice among Executive and Top Management Programs.
- Recognised Business Excellence - Forbes Spain and Newsweek acknowledge GBSB Global as a top-tier business school and a leader in global education, 2024.
- Launch & Scale Your Business - Our Entrepreneurship Centre supports entrepreneurs worldwide, offering the tools and mentorship for success.
- Technology-Driven Innovation - Explore digital tools & AI-powered simulations to master product innovation, rapid prototyping, and market-ready solutions.
- Agile & Digital Business Strategy - Gain expertise in agile methodologies and digital transformation to lead innovation in a tech-driven environment.