Geneva Business School - Madrid
Bachelor of International Management (with a specialization in Digital Marketing)
Madrid, Spain
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
About: Geneva Business School's Bachelor of International Management with a specialization in Digital Marketing covers emerging technologies, progressive marketing tools, e-commerce, social media and digital analytics. You’ll learn to develop, implement and measure integrated digital strategies aligned with business management concepts, build communication skills, and create immersive customer experiences. The programme uses small classes and industry-active faculty to guide practical skill development in online marketing, content strategy and data-driven decision making.
Career Outcomes: Graduates can pursue roles such as Digital Marketing Specialist, Social Media Manager, E-Commerce Manager, and Digital Marketing Director; related paths include content marketing, branding, analytics and consultancy.
Geneva Business School's Bachelor of International Management with a specialization in Digital Marketing provides students with profound knowledge of new and diverse strategies, emerging technologies, innovative & progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks, providing a comprehensive view of digital environment: e-commerce, social media, digital analytics, and more.
About
This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.
It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.
Over the course of this program students will:
- Acquire knowledge of new technologies.
- Gain expertise in the development of marketing strategies.
- Become effective in leveraging social media networks for business growth.
Who is the Bachelor of International Management with a specialization in Digital Marketing suitable for?
The Bachelor of International Management with a specialization in Digital Marketing is designed to perfect skills in the creation and marketing of businesses using new and emerging platforms and tools. The course not only provides students with the technical abilities required to use the tools and platforms but also equips them to learn how to create dynamic digital marketing strategies for companies today.
Graduates will be able to make significant contributions from day one on the job and will understand the use, and potential impact of, digital communication in brand development. They will also have learned how to create immersive experiences for customers to increase brand awareness and sales growth.
Career options
With a Bachelor's (IM) Digital Marketing specialization graduates can aspire to work as:
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director
FACTS
Duration: 3 years
Credits: 180 ECTS
Language: English
Intakes: February and September
Degree Awarded: Bachelor of International Management with a specialization in Digital Marketing.
Transfer Opportunities: We offer our students the option to transfer for a semester between our campuses.
Internships: We support students in gaining gain practical skills and networking opportunities through internships.
Course content
We will train you to be a proficient, highly- skilled professional capable of showing leadership in an environment of rapid change. With our project-based practical education, a paperless digital learning experience, we will prepare you for any challenges and exciting opportunities for the impending global business marketplace. Beyond the main Business modules offered within each major, students also take specialization courses, such as:
- E-commerce: Micro Multinationals
- Social Media Marketing
- Persuasion & Customer Decision Making
- Pay Per Click Advertising
- Digital Revolution
Bachelor of International Management with a specialization in Digital Marketing