FutureLearn

Digital Marketing: Coding, UX, and Creating Digital Content Course - University of Leeds

Discover app and web design and learn practical skills in coding, UX, and digital content to boost your digital marketing career.

Supercharge your digital marketing skills

Successful digital marketing skills can make a difference to businesses. On this ExpertTrack, you’ll go behind the scenes to learn the techniques needed to create an impact in a saturated digital world.

You’ll hear from industry experts and people just entering the digital workplace to discover the skills that will help accelerate your career and help your business stand out for the right reasons online.

Learn how to code for the web

Explore what goes on behind your favourite websites and apps by learning the basics of coding.

You’ll examine the coding languages of HTML, CSS, and JavaScript before gaining practical skills in a hands-on coding project.

Even if you’re not planning to be a programmer, these are useful skills that could help you in other job roles – for example as a marketer you could design a standout email or newsletter, or it could simply help you communicate more effectively with your tech team.

Understand what makes a great user experience for mobile apps

Discover the importance of UX when creating an app for your target audiences as you delve into the world of app design with industry experts.

You’ll learn how smartphone features influence app design before creating your own clickable prototype app.

Create engaging online digital content

With four billion active internet users worldwide consuming more content than ever before, how do you make your voice heard above the noise?

You’ll understand how to use different online platforms and create engaging online content that helps you achieve your business goals whether this to boost your SEO or encourage your audience to purchase a product or share information.

You’ll learn how to identify the messages and intentions within online content, and discover what makes this content a success.

Understand what makes an effective social media campaign

In a world full of likes and shares, you need to know how to connect with your target audience in a meaningful way.

In the final course, you’ll learn how to plan and launch a social media marketing campaign, and how to measure its effectiveness to understand what contributes to success.

You’ll explore how companies use digital marketing, and how you can bring social media to your communication and customer support strategies.

Armed with the skills you’ll learn on this ExpertTrack, you’ll have the confidence and knowledge to use different avenues of digital marketing to make your message stand out.

Key skills you will learn

• Setting goals
• Digital skills
• Develop networks
• Coding
• UX
• User experience
• Social media marketing
• Digital marketing
• App design

World-class learning with

World-class learning with University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

This ExpertTrack is accredited by The CPD Certification Service

Start learning today - free 7-day trial

After your free trial you can:

• Pay $39 per month to keep learning online
• Have complete control over your subscription; you can cancel any time
• Work at your own pace and set your own deadlines at every stage
• Only pay while you’re learning; the subscription will cancel automatically when you finish
• Complete online assessments to test your knowledge and prove your skills
• Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
• Keep access to the content of courses you complete even after your subscription ends