DURATION
48 Weeks
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
These days, consumers are inundated with choices when it comes to interacting with their favorite products and services. It's a fine line between overwhelming an audience and getting lost in the fray. Good marketers understand this and know how to target customers while providing a return on investment for their clients. Full Sail's Digital Marketing master's degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.
Working professionals with at least five years of management and/or leadership experience may be eligible for Full Sail's credit-by-examination program. This option allows students to test out of up to five courses in their online Digital Marketing degree program. They'll work with their program director and admissions representative to determine which tests best fit their work experience and expertise.
Objective
The goal of the Digital Marketing Master of Science degree program is to develop leaders who can adapt to the ever-changing nature of the marketing industry and who understand how its fluidity affects consumer behavior. The program’s advanced academic phases provide students with a focused knowledge and understanding of digital marketing, search engine optimization, e-commerce, and the psychology of the online consumer. Completion of this degree program will greatly enhance your ability to develop and implement a cohesive digital marketing strategy. This program is designed to foster the development of highly trained individuals who want to develop careers in the field of digital marketing. The instruction received in this program provides students with the tools to help sustain a productive career path in the world of marketing.
We’re Different
Our degree programs are offered at a faster pace than traditional schools, so that students adapt to the 24/7 nature of their industries. You’re learning more in a shorter period of time, and starting out on your professional path earlier.
Admissions
Curriculum
Course Highlights
- Advanced Search Engine Optimization - Students analyze organic search methods, directory listings, and paid placement tactics for their effectiveness in attaining search marketing goals.
- Advanced Digital Marketing Strategies ‐ This course explores the following: affiliate marketing, email marketing, global marketing, social media marketing, and search engine marketing.
Courses
Month 1
- MDL501 Mastery: Personal Development and Leadership, 3.0 Credit Hours
Month 2
- MAR512 Digital Marketing Fundamentals, 3.5 Credit Hours
Month 3
- MAR632 Digital Storytelling and Branding, 3.5 Credit Hours
Month 4
- IMK592 Consumer Behavior and Analysis, 3.0 Credit Hours
Month 5
- DMK542 Digital Design and Usability, 3.0 Credit Hours
Month 6
- IMK522 New Media Marketing, 3.0 Credit Hours
Month 7
- DMK512 Advanced Digital Marketing Strategies, 3.0 Credit Hours
Month 8
- IMK622 Advanced Search Engine Optimization, 3.0 Credit Hours
Month 9
- IMK642 Strategic Internet Public Relations, 3.0 Credit Hours
Month 10
- DMK662 Digital Analytics and Optimization, 3.0 Credit Hours
Month 11
- DMK672 Digital Marketing and the Law, 3.0 Credit Hours
Month 12
- DMK691 Digital Marketing Campaign Development, 3.0 Credit Hours
Total Credit Hours: 37