Full Sail University’s Entertainment Business Bachelor of Science degree program combines essential business and management knowledge with personal development in a project-based environment, modeling the same kinds of professional scenarios you’ll encounter in your chosen industry. Students in this program explore a variety of business models and cover topics such as marketing, global media management, event management, and professional selling.

Course Highlights

• Event Management - This course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses.
• Entertainment Business Models - Students examine the various ways that entertainment organizations operate and generate profit from operations while analyzing traditional and emerging business models in various segments of the industry.
• Global Media Management - Students learn about the complexity and diversity of business practices in the global media marketplace while also learning about consumer differences across key international markets, global marketing strategies, and more.