Franklin University Switzerland
Bachelor of Arts in Fashion StudiesLugano, Switzerland
DEGREE TYPE
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2025
TUITION FEES
CHF 52,750 / per year *
STUDY FORMAT
On-Campus
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
Key Summary
Introduction
Explore Fashion as a Complex Cultural Phenomenon
In the Fashion Studies major, courses study the history of design and image making, the sociological and communicative processes of the making of fashion, the role of technological innovation, as well as theories of product management, branding, and marketing. In the context of the liberal arts BA degree at Franklin University Switzerland, the interdisciplinary major of Fashion Studies offers the possibility for students to construct particular emphases according to their interest in the field. The program prepares students for entry-level positions in careers of fashion as well as trend research in a variety of fields, including archives, museums, galleries, media, consulting, the publishing sector, retailing, distribution, design, and the fashion business. Students may also choose to pursue design careers or advanced research of fashion towards an MA or Ph.D. degree.
Admissions
Gallery
Curriculum
The Fashion Studies Major offers an interdisciplinary course of study composed of courses from the disciplines of Art History and Visual Culture, Communication and Media Studies, International Management, with further options in Comparative Literary and Cultural Studies, and Visual Communication Arts and Studio Art courses.
Foundation Courses (12 Credits)
- AHT 103 - Introduction to Art History and Visual Culture II: High Renaissance to Contemporary Art
- BUS 135 - Introduction to Business Systems
- COM 105 - Introduction to Communication and Media Studies
- FAS 100 - Introduction to Fashion Studies
Required Courses (6 Credits)
Two of the following:
- AHT 270 - Theories and Methods in Art History and Visual Culture
- BUS 256 - Marketing Research Methods
- COM 203 - Communication Research Methods
Major Electives (21 Credits)
Seven of the following (at least three courses must be at 300-level or above)
(Elective courses must come from at least three different disciplines)
- AHT 216 - Introduction to the History of Photography
- AHT 285T - Technology in Art, Visual Communication, and Fashion
- AHT 320 - Anthropologies of Art
- AHT 362 - Visual Semiotics: Signs and Symbols in Art, Architecture, Film, and Fashion
- BUS 136 - Marketing in a Global Context
- BUS 285 - Integrated Marketing Communications
- BUS 274 - Brand Management
- BUS 385 - Consumer Behavior in International Marketing
- CLCS 340 - Fashion and Visual Culture
- COM 201 - Fundamentals of Media Studies and Criticism
- COM 230T - Communication, Fashion, and the Formation of Taste (Italy)
- COM 295 - Media Consumption, Fashion, and Identity
- COM 301 - Globalization and Media
- COM 310 - Issues in Journalism
- COM 330 - The Digital Innovation and Media Strategies for a New Consumer Culture
- COM 350 - Mediated Relationships
- COM 327 - Producing Digital Media: Communication and Media in Practice
- STA 200 - Computer Graphics in Advertising
- STA 211 - Intermediate Drawing
- STA 220 - Heads and Bodies: the Human Head and Proportions in Art History, Theory and Practice
- STA 300 - Computer Graphics in Advertising, Advanced
- STA 311 - Advanced Drawing
- VCA 120T - Documentary and Street Photography on Location: Munich
- VCA 200 - The Arts of Independent Publication
Capstone (3 credits)
One of the following:
- FAS 495 - Senior Project in Fashion Studies
- FAS 497 - Fashion Studies Internship
Program Tuition Fee
Scholarships and Funding
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship