Fontys University of Applied Sciences
Marketing Management (BSc)
Venlo, Netherlands
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Nov 2026
EARLIEST START DATE
Feb 2027
TUITION FEES
EUR 2,695 / per year *
STUDY FORMAT
On-Campus
* statutory tuition fees Full-time; non-EU/EEA €10.210
Key Summary
About: You're studying Marketing Management at Fontys University of Applied Sciences in the Netherlands. The 4-year bachelor covers market research, consumer behavior, digital marketing, brand strategy and channel planning in an international, applied setting. You’ll complete 2 integrated internships (approx. 6 months each), study in small classes (max 30), get personal career coaching and can take an optional semester abroad.
Career Outcomes: Graduates enter marketing, sales and consulting. Career opportunities include account manager, brand manager, communication consultant, campaign manager, digital marketer, social media manager, product marketer, market researcher and entrepreneur. Roles also span CRM, e-commerce, agency or strategy positions internationally.
Marketing Management is a 4-year bachelor program. You learn to understand why some products are successful while others aren’t, as well as how you can influence that. The study program covers all aspects of marketing: from doing research and analysing markets to exploring the needs of your customers to learning about the power of channels like Instagram or TikTok and how the digital world can be used to create new opportunities. As a Marketing Management student, you gradually transform into a marketing expert with experience in an international environment.
Why Marketing Management
- In year 1, you’ll work together with students from International Business, Logistics and International Finance & Control, while exploring the basics of marketing and commerce and understand how these areas connect in company decision-making. After this year, you can continue within the Marketing Management programme or you can switch to another programme without study delay.
- 2 integrated internships (approx. 6 months each) with companies worldwide
- Small courses with a maximum of 30 students
- Personal support through individual career coaching
- Optional semester abroad at one of more than 125 partner universities worldwide
- The possibility to build up your network throughout your study, with several projects in cooperation with companies and through two internships
- Extracurricular activities to boost your CV, student buddies an, and Global Lounge
Year 1
In year 1, you’ll work together with students from International Business, Logistics and International Finance & Control, while exploring the basics of marketing and commerce and understand how these areas connect in company decision-making. On top of that, you acquire and develop relevant soft skills, such as communication, negotiation, teamwork, professionalism, and responsibility. After this year, you can continue within the Marketing Management programme or you can switch to another programme without study delay.
Year 2
During the second year, you deepen your marketing expertise with courses like brand management, digital marketing, and marketing controlling. Based on your interests, you choose one out of two study profiles: Marketing & Sales Manager or Digital Marketing Manager. Engage in practical projects and collaborate with students from various programmes and nationalities to enhance creativity and communication skills.
Year 3
Year 3 focuses on practical application and broadening your professional skills in a free choice semester. You have the freedom to shape a semester to suit your interests. Combine it with an internship in the Netherlands or abroad, study a minor or do a premaster at Fontys or another university, or take on an extra project to broaden your marketing experience.
Year 4
In year 4, you’ll focus on your study profile with advanced courses and a company project connected to your chosen specialisation. Conclude with a six-month internship and bachelor thesis addressing a practical company problem and presenting findings in a graduation report to earn the Bachelor of Science degree.
What are you going to learn
- Understanding the power of brands (e.g. Apple, Netflix, Tesla & Co.)
- Developing marketing strategies
- Understanding cultural differences in marketing
- Creating marketing campaigns (e.g. on social media platforms, like Instagram, Snapchat, and TikTok)
- Researching customer needs & consumer behavior (e.g. with own developed surveys)
- Developing own digital business models
- Relevant soft skills (confident presentations, creativity techniques, etc.)
- Founding your own student company
Unfortunately, Fontys University of Applied Sciences does not offer any scholarships for this programme. However, students who are citizens of any EU/EEA country, Switzerland or the UK may be eligible for loans or grants via duo.nl.
In the business landscape of today, organizations cannot survive without strong marketing. Through clever and creative marketing campaigns, companies communicate with their target groups. As a versatile marketer, you can work in virtually any company. The area of marketing is very broad, which is reflected in the different functions marketers occupy. Our graduates work as:
- Account Manager
- Communication Consultant
- Brand Manager
- Consultant
- Campaign Manager
- Consumer Behaviour Marketer
- Digital Marketer
- Product Marketer
- Sales Marketer
- Trade Marketer
- Social Media Manager
- Sales Manager
- Market Researcher
- Entrepreneur