Faculté des Lettres et Sciences Humaines - Université Catholique de Lille

Master's Degree International Marketing and Negotiation

Presentation

This course teaches several valuable skills for those who wish to participate in a company’s international development, from creating and exporting products to undertaking business negotiations with foreign partners and authorities, particularly where these concern marketing. The course is intended for students who already have a good command of two modern languages in addition to their native language and a good knowledge of the world of international business. Teaching includes analysis of several case studies.

Graduates will be able to conduct an international market survey, launch a product onto the world market, elaborate a strategy of internationalisation for a company, use a wide range of sales techniques, take responsibility for international purchasing, avoid common traps in international business negotiations, undertake an import/export diagnosis and evaluate risks.

• Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
• Teaching hours: 500 teaching hours per year
• Languages of instruction: English and French

Advantages

• Researchers and professionals
• Long internships mainly abroad
• Projects for companies

Possibility of a double degree with Liverpool Hope University

This is a unique educational opportunity. This option enables students to gain, in addition to two degrees, several particularly useful skills for those who want to work in international marketing. Students spend two full semesters in Liverpool.

Non-native speakers of English require proof of the level C1 in English.