Providencia, Chile
DURATION
LANGUAGES
Spanish
PACE
Request pace
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Feb 2025
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
What is the main challenge for brands in times of crisis? What are the most effective ways to connect, attract, and retain customers? The crisis has changed how we relate and how we learn. The digital transformation not only affects companies, but it also accelerates the need to acquire new skills, such as social listening, to be able to discover insights through digital conversations, which allow generating new business opportunities.
Power is in favor of consumers, they are more demanding and handle more information. There is less and less loyalty to brands, they know what they want and their demands are oriented to products and services, but also to the experiences and the ethical and sustainability standards of the organizations that provide them. These and other trends modify marketing strategies and the profile of professionals capable of taking on marketing challenges to respond to the current environment and market and with the ability to connect with customers and structure an effective sales network. This program trains professionals to meet the demands and competencies demanded by Organizations.