University of Applied Sciences Upper Austria
Master's degree in Digital Business Management
Steyr, Austria
MSc
DURATION
4 semesters
LANGUAGES
German
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 181 / per semester *
STUDY FORMAT
On-Campus
* plus the ÖH contribution for students from EU and EEA countries | for students from third countries: €726.72 per semester
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: The Master's in Digital Business Management is Austria's first university programme on using digital media for business value. It covers digitization, e‑commerce, digital marketing, entrepreneurship and intercultural, agile management. It's part‑time with blended weekends and online evenings. Entry needs a relevant Bachelor's or Diploma with 20 ECTS in Business Administration and 20 ECTS in E‑Business & IT. Degree: MSc after 4 semesters (120 ECTS); tuition €181.68 per semester.
Career Outcomes: Graduates can work as digital business managers, e‑commerce managers, digital marketing managers, digital transformation consultants or business analysts in startups, agencies and multinational firms focused on global omnichannel strategy.
Leveraging digital media for added value – Austria's first university/university master's program
The first university of applied sciences/university master's program in Digital Business Management deals with this dynamic competitive environment, which is characterized by sustainable digitization of business processes, new entrepreneurship, global markets, agility, interculturality and the increasing importance of cross-channel e-commerce and marketing measures as well as networking.
Important facts
- Organizational format: Part-time, alternating in-person weekends (approx. 10 per semester) at either FH Steyr or JKU Linz (Fri. 1:45-7:30 pm + Sat. 8:00 am-5:00 pm) | 1 block week (Tue.-Sat.) + 1 intensive weekend (Thurs.-Sat.) per semester | occasional online sessions on Tuesdays 6:30-9:00 pm
- Academic degree: Master of Science in Digital Business Management (MSc)
- Admission procedure: Previous academic performance and expert interview with case study preparation.
- Cost: €181.68 per semester + student union fee for students from EU and EEA countries
- Duration of study: 4 semesters
- Language: German
- ECTS: 120
- Entry requirements: a relevant Bachelor's or Diploma degree with at least 20 ECTS credits in Business Administration and 20 ECTS credits in E- Business & IT. In individual cases, it is possible to compensate for missing ECTS credits within the existing degree program.
- Application deadline: June 30th
- Research strength at the highest level
The University of Applied Sciences Upper Austria is the strongest research university in the country – with over 440 dedicated researchers and an annual research budget of around 21 million euros, it sets standards in applied research. - Close ties to the economy
Through collaborations with more than 630 companies and organizations, the FH OÖ offers practice-oriented study programs that are directly tailored to the requirements of the job market – including internships, project work and direct contact with industry. - Internationally well connected
With over 250 partner universities worldwide, numerous exchange programs and English-language study programs, the FH OÖ promotes global perspectives and international careers. - Practical teaching with real added value
Lecturers with professional experience, real case studies and project work ensure a close integration of theory and practice – students learn in an application-oriented and business-like manner. - Individual study design through small groups and flexible formats
Small class sizes, fixed timetables and flexible organizational forms – whether full-time, part-time or dual – enable personal support, good planning and optimal compatibility with work and everyday life.