University of Applied Sciences Upper Austria
Master in Innovation and Product Management
Wels, Austria
MSc
DURATION
4 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 363 / per semester **
STUDY FORMAT
On-Campus
* application deadline for Non-EU-Applicants: https://fh-ooe.at/en/application-admission/application
** EU-citiziens EUR 363.36, Non-EU citizens EUR 726.72 per semester
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: The Master in Innovation and Product Management uses an interdisciplinary approach to teach innovation management, product development, and marketing. You’ll gain theoretical knowledge and practical skills and can specialize in Product Concept Design or Development Process Engineering. The programme is at the University of Applied Sciences Upper Austria, founded in 1994, with four faculties, over 70 study programmes, about 6,000 students and more than 27,000 alumni.
Career Outcomes: Graduates can work across industry, R&D, product strategy, design and manufacturing. Roles include Product Manager, Innovation Manager, Product Development Engineer, Product Designer, Process Engineer, R&D Project Manager, and Product Marketing Manager.
Innovations for International Markets
This is the foundation of the Innovation and Product Management (IPM) master’s program. Through an interdisciplinary approach, IPM equips you with both theoretical knowledge and practical skills in innovation management, product development and marketing. You’ll specialize in one of two fields: Product Concept Design or Development Process Engineering.
Key Facts
- Mode of Study: Full Time, Mondays off
- Degree: Master of Science in Engineering (MSc)
- Application: Personal interview via MSTeams
- Language of Tuition: English
- Duration: 4 semesters
- ECTS: 120
- Costs: € 363.36 per semester + student union fee (ÖH) for students from EU and EEA countries.
- Access Requirements: Completed Bachelor’s degree (180 ECTS or equivalent) preferably in Engineering or Industrial Design. Good English language skills
- Application Deadline: 30.06
- Excellence in Applied Research
The University of Applied Sciences Upper Austria is Austria’s leading university of applied sciences in research – with over 440 dedicated researchers and an annual research budget of approximately €21 million, it sets benchmarks in applied science. - Strong Industry Connections
With partnerships involving more than 630 companies and organizations, the FH Upper Austria offers practice-oriented degree programs that are closely aligned with labor market needs – including internships, project work, and direct industry engagement. - Globally Connected and Internationally Oriented
Through a network of over 250 partner universities worldwide, diverse exchange programs, and English-taught degree programs, the FH Upper Austria promotes global perspectives and international career opportunities. - Practice-Based Teaching with Real-World Impact
Experienced lecturers, real case studies, and hands-on projects ensure a close link between theory and practice – students learn in a way that is both application-oriented and business-relevant. - Personalized Study Experience with Flexible Formats
Small class sizes, fixed schedules, and flexible study formats – whether full-time, part-time, or dual – allow for individual support, reliable planning, and excellent compatibility with work and personal life.