University of Applied Sciences Upper Austria
Bachelor's degree in Marketing and Digital Business
Steyr, Austria
BA
DURATION
6 semesters
LANGUAGES
German
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 363 / per semester *
STUDY FORMAT
On-Campus
* zuzüglich des ÖH beitrags für studierende aus EU- und EWR-staaten | für studierende aus drittstaaten: 726,72 € pro semester
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: The Bachelor's in Marketing and Digital Business at University of Applied Sciences Upper Austria blends marketing, digital business, web, management. It prepares students for digitization and internet commerce. The programme is full-time or part-time (berufsbegleitend), awards a Bachelor of Arts in Business (BA) after 6 semesters (180 ECTS), and is taught in German. Admissions require interview and potential analysis.
Career Outcomes: Graduates become project managers (marketing & e-business), online marketing managers, e-commerce managers, social media managers, product managers (internet platforms), digital/media managers, or found companies. Employers include agencies, startups, corporations, consultancies; roles include project leadership, product, online marketing, e-business.
Studies in Marketing , Digital Business, Management & Web
The future will be highly technological, economically challenging and bring even greater complexity and dynamism. The Internet and digitization will be the link between customer and provider. The demand for solution-oriented, agile specialists and managers with management knowledge will be greater than ever, because they are the key to success. The MEB course is tailored precisely to these competitive, environmental and Internet dynamics. It is for everyone who wants to develop their skills in the areas of digital business , web, Marketing and management and pursue a career in these dynamic economic sectors.
Wichtige Fakten
Almost all industries and companies are open to graduates. Today, the Internet offers new opportunities for Marketing , sales and product management and enables more efficient structures and processes. The course enables you to manage projects, lead a team or start your own company. Graduates find the best career opportunities in the areas of project management in Marketing and e-business, online Marketing , e-business and e-commerce management, social media management, product management on the Internet and management of the Internet and media age.
- Organisationsform: Vollzeit, berufsbegleitend
- Akademischer Abschluss: Bachelor of Arts in Business (BA)
- Aufnahmeverfahren: Bewerbungsgespräch und Potenzialanalyse
- Kosten: Informationen zu Studienbeiträge und ÖH Beitrag
- Studiendauer: 6 Semester
- Sprache: Deutsch
- ECTS: 180
- Research strength at the highest level
The University of Applied Sciences Upper Austria is the strongest research university in the country – with over 440 dedicated researchers and an annual research budget of around 21 million euros, it sets standards in applied research. - Close ties to the economy
Through collaborations with more than 630 companies and organizations, the FH OÖ offers practice-oriented study programs that are directly tailored to the requirements of the job market – including internships, project work and direct contact with industry. - Internationally well connected
With over 250 partner universities worldwide, numerous exchange programs and English-language study programs, the FH OÖ promotes global perspectives and international careers. - Practical teaching with real added value
Lecturers with professional experience, real case studies and project work ensure a close integration of theory and practice – students learn in an application-oriented and business-like manner. - Individual study design through small groups and flexible formats
Small class sizes, fixed timetables and flexible organizational forms – whether full-time, part-time or dual – enable personal support, good planning and optimal compatibility with work and everyday life.