University of Applied Sciences Upper Austria
Bachelor in Global Sales and Marketing
Steyr, Austria
Bachelor's degree
DURATION
6 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2026*
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 363 / per semester **
STUDY FORMAT
On-Campus
* Extended application deadline: Certain degree programs reserve the right to extend their application deadline if they still have study places available.
** For EU / EEA citizens
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About : The Bachelor in Global Sales and Marketing focuses on the strategic elements of global marketing and sales. Students learn to navigate diverse markets and develop essential skills in sales, market analysis, and consumer behavior. The program combines theoretical knowledge with practical applications, preparing graduates for the challenges of a dynamic business environment.
Career Outcomes : Graduates can pursue careers in various fields including sales management, marketing strategy, and business development. Additional opportunities may arise in roles such as market research analyst, brand manager, or global account executive, aligning with the global nature of the curriculum.
Internationally successful in Sales, Export & Marketing
These global operations generate a great demand for suitably qualified sales and marketing personnel. The bachelor’s degree program Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.
Key Facts
- Mode of Study: Full-time
- Degree: Bachelor of Arts in Business (BA)
- Application: English test and interview
- Language of Tuition: English
- Duration: 6 semesters
- ECTS: 180
- Access Requirements: University entrance qualification e.g. A-Levels, university pre-entry certificate, completed vocational matriculate exam
- Internship: Nine weeks in 6th semester
- Semester abroad: 3rd semester
- Costs: € 363.36 per semester + student union fee (ÖH) for students from EU and EEA countries.
- Application Assessment: When filling the application form, you will have to pass a short assessment before you can submit your application in case your previous education is not from the European Union.
This examination is part of the admission process and helps us to get a better idea of your competencies on several topics.
The assessment will be conducted in English language and consists of 4 categories: The test will take 15 minutes. The results of the test will be taken into account when reviewing your application. The results are for internal use only. The test cannot be re-taken. Don't worry if you cannot answer all questions in all categories. Try to answer as many questions as possible!
To get a true sense of your skills, we’re not providing study materials or sample tests. Just give it a go, and show us what you know!- Mathematics
- Logical reasoning
- Natural sciences
- General knowledge on Austria
- Application Deadline: 30.06
- Excellence in Applied Research
The University of Applied Sciences Upper Austria is Austria’s leading university of applied sciences in research – with over 440 dedicated researchers and an annual research budget of approximately €21 million, it sets benchmarks in applied science. - Strong Industry Connections
With partnerships involving more than 630 companies and organizations, the FH Upper Austria offers practice-oriented degree programs that are closely aligned with labor market needs – including internships, project work, and direct industry engagement. - Globally Connected and Internationally Oriented
Through a network of over 250 partner universities worldwide, diverse exchange programs, and English-taught degree programs, the FH Upper Austria promotes global perspectives and international career opportunities. - Practice-Based Teaching with Real-World Impact
Experienced lecturers, real case studies, and hands-on projects ensure a close link between theory and practice – students learn in a way that is both application-oriented and business-relevant. - Personalized Study Experience with Flexible Formats
Small class sizes, fixed schedules, and flexible study formats – whether full-time, part-time, or dual – allow for individual support, reliable planning, and excellent compatibility with work and personal life.