HOK | University of Applied Sciences Kufstein Tirol
Master of Science in Engineering in Smart Products & AI-driven Development
- Kufstein, Austria
- Online
MSc
DURATION
2 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 363 / per semester *
STUDY FORMAT
On-Campus
* excluding student union fees
Key Summary
About: This full-time, English Master of Science (MSc) in Smart Products & AI-driven Development teaches you to design connected products with machine learning, generative language models, edge computing and additive manufacturing. The interdisciplinary, practice-oriented curriculum blends technology, business and soft skills through project-based learning to give hands-on experience in system analysis, prediction and service-oriented product design.
Career Outcomes: Graduates become product developers, technical project managers, innovation managers and IoT specialists; they also move into AI product management, embedded systems or R&D roles. Regional data show 430+ IT/data vacancies in Tyrol and €50,200 average IT/data salary (2022). Demand is growing further.
Our full-time, English-language master’s program equips you for the future of product development. Acquire the skills to create connected products and design cutting-edge business models. Take an active role in shaping the future of smart technologies!
Discover the Future of Product Development! Our Master in Smart Products & AI-driven Development teaches companies how to use AI to develop intelligent products. We combine technology, management, and soft skills in an interdisciplinary and practical way. Apply your knowledge through exciting projects and become a leader in AI-driven product innovation.
The Master's degree program in Smart Products & AI-driven Development blends technical and business expertise to create intelligent, connected products. It emphasizes the practical use of cutting-edge AI technologies for system analysis and prediction, including generative language models, edge computing, and machine learning. The curriculum, delivered entirely in English, equips students for global careers and is designed with a strong practical focus through project-based learning. Students gain hands-on experience with advanced technologies like additive manufacturing, fostering a practical approach. The interdisciplinary program enhances students' skills in integrating AI into product development and crafting intelligent, service-oriented solutions.
What You Will Learn
- Developing intelligent, networked products
- Using AI for product development and lifecycle
- Mastering production, programming and data analysis
- Developing project management skills
- Applying system analysis and problem-solving
- Interdisciplinary work in international teams
Popular Occupational Fields
- Product developer for intelligent products and solutions
- Technical project manager and developer of smart products
- Innovation and technology manager in the field of digitalization
- Experts in the field of the Internet of Things
Career Opportunities
- 430+ vacancies in IT and data analysis in Tyrol
- EURO 50,200 average salary for employees in the IT/data analytics sector in Austria in 2022 (according to WeAreDevelopers)
- EUR 30.8 billion budget for investments in IT and data processing in Austria (according to Statista) in 2021; still growing
- + 27.48 % increase of revenue in the Austrian IT market by 2028 (according to Statista).
- +3.7 % growth in the European IT sector (according to: Gartner)
The degree program spans four semesters. The first two semesters establish foundational knowledge in software development, machine learning, and data engineering. In the third semester, students expand and deepen these skills through practical applications. The fourth semester is dedicated to writing the Master’s thesis and completing the degree program.
Special features:
- Practical knowledge transfer from day one
- Study trip in the second semester
- Practical project with an application-oriented task
Curriculum
- Datenmanagement
- Digital Transformation
- Engineering
- IT Systeme
- Management & Communication
- practical transfer
- Practice transfer & empiricism
- Product development
- Product Management
HOK | University of Applied Sciences Kufstein Tirol is dedicated to helping students reach their academic and professional goals. On our website, you will find detailed information about the scholarships we offer, as well as external funding options for students from Austria and Germany. Explore the many possibilities and find the right scholarship to support and enhance your studies at HOK.
Exchange Semester:
Supervised one-week study trip abroad in the 2nd semester**
Remote Options:
E-Learning min. 20 % online
WHAT MAKES US SO SPECIAL
At our institution, you can choose from 28 dynamic degree programs across business, technology, and management. With excellent teaching and a strong focus on practical experience, we ensure you're fully prepared for your dream job. Discover our diverse range of benefits and make your studies an unforgettable and forward-looking journey.
- Internationality: We take pride in our extensive network of partner universities and a vibrant community of students from over 80 countries.
- Flexible Study Modes: We offer full-time and part-time programs tailored to your life situation.
- Innovation: We embrace new ideas and continually develop our programs and offerings.
- Sustainability: We act responsibly and sustainably.
- Personalized Support:
We place a high value on providing individualized support to our students.