HOK | University of Applied Sciences Kufstein Tirol
Master in Digital Marketing
Kufstein, Austria
Master degree
DURATION
6 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 363 / per semester
STUDY FORMAT
On-Campus
Key Summary
About: The University of Applied Sciences Kufstein Tirol offers an on-the-job Master in Digital Marketing with practice-oriented study programs. It covers omnichannel strategies, generative AI, digital marketing management, media technologies and communication, user-centered cross-media content and project management through hands-on projects and personalized electives, preparing students for leadership roles.
Career Outcomes: Graduates can move into roles such as Marketing & Communications Manager, Social Media Manager, Customer Experience Manager, Media and communication consultant, SEO/SEA Manager. The digital advertising market held €1,749 million in 2024 with 6.45% annual growth (Statista), indicating robust demand for skills in content strategy, analytics and omnichannel marketing.
Conquer the digital world with our on-the-job master's program in Digital Marketing at HOK | University of Applied Sciences Kufstein Tirol. Innovative topics such as omnichannel strategies and generative AI will equip you for leadership roles in the future of marketing.
This program focuses on developing skills in digital marketing management, media, and the latest communication technologies. Students learn to create user-centered, cross-media content, with generative AI playing a key role. Hands-on projects and personalized electives prepare graduates for leadership positions in the marketing and communications industry. The blend of subject matter expertise, social skills, and project management skills makes them highly sought-after experts in the digital world.
Digital Marketing
Courses
- Content Marketing
- Digital Marketing I: Strategy Development & Planning
- AI in Digital Marketing
- Customer Experience Management
- Performance Marketing
- Crossmedia-Production & Digital Design I
- Social Media I
- Ethics in Marketing
- Social Media II
- Digital Marketing II: Budgeting & Controlling
- Crossmedia-Production & Digital Design II
- Digital Marketing III: Omnichannel Marketing Communications
International Competence
Course
- Study Trip
Management
Courses
- Teambuilding
- Selected Legal Areas
- Strategy & Organizational Design
Practice Transfer and Empiricism
Course
- Scientific work
- Elective I
- Practical Project
- Elective II
- Master's thesis
- Colloquium
Web
Courses
- Fundamentals of the Web (UE)
- Fundamentals of the Web (VO)
- Web Analytics (VO)
- Web Analytics (UE)
What You Will Learn
- Designing and adapting digital campaigns
- Analysing key figures relevant to the online sector
- Developing and implementing concepts and strategies for the defined target group
- Planning, designing and implementing social media projects
- Identifying current technologies and trends
- Creating content for websites, branding and customer engagement
- Recognizing and analyzing customer requirements
- Strategic use of social media
HOK | University of Applied Sciences Kufstein Tirol is dedicated to helping students reach their academic and professional goals. On our website, you will find detailed information about the scholarships we offer, as well as external funding options for students from Austria and Germany. Explore the many possibilities and find the right scholarship to support and enhance your studies at HOK.
Popular Occupational Needs
- Marketing & Communications Manager
- Social Media Manager
- Customer Experience Manager
- Media and communication consultant
- SEO/SEA Manager
Career Opportunities
- EUR 1,749 million share - digital advertising in 2024; robust market (according to Statista)
- 6,45 % - annual growth in 2024 (according to Statista)
- excellent job opportunities
What Makes Us Special
At our institution, you can choose from 28 dynamic degree programs across business, technology, and management. With excellent teaching and a strong focus on practical experience, we ensure you're fully prepared for your dream job. Discover our diverse range of benefits and make your studies an unforgettable and forward-looking journey.
- Internationality:
- We take pride in our extensive network of partner universities and a vibrant community of students from over 80 countries.
- Flexible Study Modes:
- We offer full-time and part-time programs tailored to your life situation.
- Innovation:
- We embrace new ideas and continually develop our programs and offerings.
- Sustainability:
- We act responsibly and sustainably.
- Personalized Support:
- We place a high value on providing individualized support to our students.
Exchange Semester
Supervised one-week study trip in the 3rd semester
Remote Options
E-Learning max. 30 % online