First City University College
Master of Design Management
Petaling Jaya, Malaysia
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
About: The Master of Design Management program focuses on blending design, management, and innovation. Students explore strategic design thinking, user-centered design, and effective project management to drive creative solutions across various industries. The curriculum equips you with the skills to navigate complex design challenges while fostering a deep understanding of business principles.
Career Outcomes: Graduates can pursue roles as design managers, product managers, innovation consultants, or user experience managers in fields like product development, branding, or creative strategy. This program prepares you for leadership positions that leverage design to enhance business value.
Introduction
This program combines academic study with creative and professional practice in a project-led curriculum with interdisciplinary perspectives from management and design. It focuses on project management, design, and strategy to establish creative processes and build a structure and organization for design.
The Program objectives are to:
- Equip practicing and professional designers and graduates of different design disciplines with the ability to expand their knowledge in branding, design thinking, design innovation, and entrepreneurship
- Enable students to deliver a balanced framework of practical, theoretical, and enterprise-oriented design practices
- Prepare graduates with new management approaches to meet the dynamic multi-disciplinary design environment
- Equip professionals with current design contexts through issue-based design research
- Instill students with a strong sense of social responsibility and sustainability in the design environment.
Admissions
Curriculum
Semester 1
- Design Management
- Design Research
- Contemporary Issues
- Design Practice Project
Semester 2
- Design and Brand Strategy
- Creative Entrepreneurship
- Design Thinking
- Design Innovation Project
Semester 3
- Professional Practice
- Dissertation
- Final Project
Career Opportunities
- Specialized Design Service
- Advertising
- Branding & Marketing
- Design Consultancy
- Project Management
- Higher Education
- Publishing
- R&D