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First City University College BA (Hons) Marketing
First City University College

First City University College

BA (Hons) Marketing

Petaling Jaya, Malaysia

BA

3 years

English

Full time

Oct 2025

MYR 76,070

On-Campus

Key Summary

    About : The BA (Hons) Marketing program offers an in-depth exploration of marketing principles with a focus on real-world practice. Students will engage with contemporary marketing strategies and digital technologies while developing analytical skills essential for effective decision-making. The program typically spans three years and provides a blend of theoretical knowledge and practical application through case studies and projects.
    Career Outcomes : Graduates of this program are well-prepared for various roles in marketing, including positions such as Marketing Executive, Brand Manager, and Digital Marketing Specialist. The skills acquired can lead to careers in advertising, market research, and public relations, providing a strong foundation for success in the marketing industry.

This program equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalized and digitalized world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies, and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Program objectives are to:

  1. Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
  2. Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
  3. Equip students with communication, teamwork, leadership, entrepreneurial, social, and marketing analytical skills.
  4. Produce graduates who can work globally and engage in research and life-long learning.

Education Pathways

Entry into our full-time/part-time Master of Business Administration (MBA) program with special Alumni tuition fees.