First City University College
BA (Hons) Marketing
Petaling Jaya, Malaysia
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jun 2024
TUITION FEES
MYR 76,070
STUDY FORMAT
On-Campus
Introduction
This program equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalized and digitalized world.
Students will learn market research and analytics, e-marketing, marketing plans and strategies, and customer relationship management in a challenging and socially networked environment.
Students will undergo internships where they will gain hands-on experience.
The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.
The Program objectives are to:
- Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
- Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
- Equip students with communication, teamwork, leadership, entrepreneurial, social, and marketing analytical skills.
- Produce graduates who can work globally and engage in research and life-long learning.
Education Pathways
Entry into our full-time/part-time Master of Business Administration (MBA) program with special Alumni tuition fees.
Admissions
Curriculum
Year 1 (2 Semesters)
- Economics
- Principles of Accounting
- Business Mathematics
- Business English
- Business Statistics
- Principles of Management
- Financial Accounting 1
- Principles of Finance
- Principles of Marketing
- Business Law
Year 2 (2 Semesters)
- Entrepreneurship and Enterprise Management
- Management Information System
- Business Project Management
- International Business
- Marketing Management
- Business Research Methods
- Social Media Marketing
- Customer Relationship Management
- Marketing Communications
- Service Management
Year 3 (2 Semesters)
- Strategic Management
- Supply Chain Management
- Marketing Research
- Elective 1 (select ONE) :
- Business to Business Marketing
- Consumer Behaviour
- Elective 2 (select ONE) :
- • Marketing Consultancy
- • Product Management
- Undergraduate Project
- Global Cross-Cultural Management
- Ethics in Business
- Retail Management
- Elective (select ONE) :
- Risk Management
- Organisational Development Management
- Industrial Training
Career Opportunities
- Marketing
- Sales & Services
- Customer Relationship
- Retail
- Advertising
- Media Relations
- Public Relations