BA (Hons) Business Management
Petaling Jaya, Malaysia
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jun 2025
TUITION FEES
MYR 75,050
STUDY FORMAT
On-Campus
Key Summary
About: The BA (Hons) Business Management program equips students with essential skills in management, leadership, and strategic thinking. The course covers key areas such as marketing, finance, and operations. It emphasizes real-world application through projects and case studies, helping students develop practical knowledge.
Career Outcomes: Graduates can pursue a variety of roles, including business analyst, marketing manager, and operations supervisor. There's potential for advancement into senior management and leadership positions within various industries.
Introduction
This program equips students with a broad spectrum of knowledge in business management, marketing and accounting, and finance.
It exposes students to globalization and sustainability issues, workforce diversity management, supply chain management, human resource management, risk management, and enterprise management.
Students will undergo internships where they will gain hands-on experience.
The program objectives are to:
- Equip students with knowledge and skills in project management, supply & logistics, risk management, human resource, strategic management, and cross-cultural management
- Equip students with business planning, organizing & analytical skills, people management, communication, teamwork, leadership, entrepreneurial, social, and problem-solving skills
- Equip students with the ability to provide innovative, creative, and ethical business solutions & strategies
- Produce graduates who can work globally and engage in research and life-long learning.
Education Pathways
Entry into our full-time/part-time Master in Business Administration (MBA) program with special Alumni tuition fees.
Admissions
Curriculum
Year 1 (2 Semesters)
- Public Speaking
- Introduction To Mass Communication
- Fundamentals of Public Relations
- Journalism Studies
- Communicative English
- Mass Media and Society
- Writing For Mass Communication 1
- Interpersonal Communication
- Integrated Marketing Communication
- Creative and Critical Thinking
Year 2 (2 Semesters)
- Writing For Mass Communication 2
- Approaches To Media And Culture
- Photojournalism
- Digital Storytelling and Production
- Audience and Reception Studies
- Mass Communication Theories
- Mass Communication Research Methods
- Principles of Translation
- Public Opinion and Persuasion
- Applied Organizational Communication
Year 3 (2 Semesters)
- Communication Law And Ethics
- Media Planning
- Asian Media
- Crisis Management in Communication
- Customer Relationship Management
- Human Resource Management
- Communication Technologies
- Global Media And Communication
- Mass Communication Project
- Web page Design
- Desktop Publishing
- Industrial Training
Career Opportunities
- Media
- Corporate Communications
- Advertising
- Public Relations
- Marketing
- Event Management
- Broadcasting
- Journalism