Faculty of Business, Hong Kong Polytechnic University
MSc in Marketing ManagementHung Hom, Hong Kong
DEGREE TYPE
MSc
DURATION
30 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest start date
STUDY FORMAT
Blended
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Characteristics
- Equips students with sound knowledge and skills in marketing and related areas
- Offers a comprehensive range of marketing electives
- Covers applied marketing and leading-edge marketing practices and issues
- Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China
Admissions
Curriculum
To qualify for the MSc degree, students must obtain 31 credits as follows:
- 4 Compulsory Subjects (3 credits each)
- 1 Ethics Subject (1 credit)
- 6 Elective Subjects (3 credits each) OR 4 Compulsory Subjects (3 credits each)
- 1 Ethics Subject (1 credit)
- 2 Elective Subjects (3 credits each)
- the subject Research Methods (3 credits) and a Dissertation (9 credits)
Student may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.
The Compulsory Subjects comprise strategic and functional marketing modules and are designed to provide students with conceptual and analytical foundations in marketing. The Elective Subjects provide the opportunity for students to learn about applied marketing topics and explore leading-edge marketing practices and issues.
Compulsory Subjects (4 subjects - 12 credits) (Non-Dissertation Option / Dissertation Option )
- MM5112 Organization and Management
- MM576 Marketing Management *
- MM5803 Introduction to Customer Value *
- MM587 Consumer Behaviour *
Ethics Subject (1 credit) (Non-Dissertation Option / Dissertation Option )
- MM5021 Business Ethics
Non-Dissertation Option
Elective Subjects (any 6 subjects - 18 credits)
- MM501 Research Methods
- MM539 International Management
- MM544 E-Commerce
- MM5712 Marketing Management in China
- MM573 Marketing Strategy
- MM578 Services Marketing
- MM582 Business to Business Marketing
- MM584 Sales Management
- MM588 Brand Management
- MM589 Promotion and Advertising
- MM5425 Business Analytics
- MM5451 Technology Innovation and Management
- MM5831 Social Media Marketing
Dissertation Option
Dissertation Subjects (total 12 credits)
- MM501 Research Methods (3 credits)
- MM597 Marketing Management Dissertation (9 credits)
Elective Subjects (any 2 subject - 6 credits)
- MM539 International Management
- MM544 E-Commerce
- MM5712 Marketing Management in China
- MM573 Marketing Strategy
- MM578 Services Marketing
- MM582 Business to Business Marketing
- MM584 Sales Management
- MM588 Brand Management
- MM589 Promotion and Advertising
- MM5425 Business Analytics
- MM5451 Technology Innovation and Management
- MM5831 Social Media Marketing